2021
DOI: 10.1108/apjml-01-2021-0036
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To create the value of indigenous tourism in multicultural market based on tourists' cultural experience

Abstract: PurposeTourism development can reduce the economic disadvantages of indigenous tribes; however, it is also reproached for the destruction of local culture. The challenge for tourism and culture is to reach those diverse audiences through a multicultural marketing perspective for managers to make decisions. Therefore, learning the activity preferences of tourism experiences and creating the value of indigenous tourism by strategies are essential indicators of this research.Design/methodology/approachThe knowled… Show more

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Cited by 4 publications
(3 citation statements)
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“…The push-and-pull theory is, however, the more widely used. In cultural tourism, the theory has been used to explore visitors' motivations and behaviours in various contexts, such as at pilgrimage centres (Liro, 2021), African villages (Lwoga and Mtura, 2020), indigenous tourism (Chen, 2021) and language tourism (Redondo-Carretero et al , 2017) to name a few. Push factors motivate or spark a desire to travel (Dann, 1977) and can include relaxation, prestige, adventure and self-exploration.…”
Section: Push-and-pull Theorymentioning
confidence: 99%
“…The push-and-pull theory is, however, the more widely used. In cultural tourism, the theory has been used to explore visitors' motivations and behaviours in various contexts, such as at pilgrimage centres (Liro, 2021), African villages (Lwoga and Mtura, 2020), indigenous tourism (Chen, 2021) and language tourism (Redondo-Carretero et al , 2017) to name a few. Push factors motivate or spark a desire to travel (Dann, 1977) and can include relaxation, prestige, adventure and self-exploration.…”
Section: Push-and-pull Theorymentioning
confidence: 99%
“…In the 7 th -grade textbooks, the texts with the most dominant local cultural content that appeared were descriptive and news texts. The discourse in the descriptive text relates to local geography, art, architecture, and gastronomy with tourism value [27,28]. Intentions for ways to appreciate cultural products or local attractions that have tourism value are shown in descriptive texts at this grade [29].…”
Section: National Culture Discourse Based On Local Cultural Contentmentioning
confidence: 99%
“…382-383;Li et al, , p. 1810). In addition, researchers have recognized the role of tourist participation the tourism experience and behavior (Kim et al, 2017, p. 869;Chen and Rahman, 2018, p. 10;Chen, 2021Chen, , p. 1911. Most studies on film culture tourism explore the tourists' perception and behavior of film tourism through the participation of tourists (Kim et al, 2019b, p. 285) or celebrity attachment (Tengand Chen, 2020;Thelen et al, 2020, p. 292).…”
Section: Introductionmentioning
confidence: 99%