To Create a Positive Brand Image Through Corporate Social Responsibility

Maheshwari, Kajal; Kumar, Vinay

doi:10.2139/ssrn.2466844

Cited by 8 publications

(3 citation statements)

References 8 publications

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“…Consumers are willing to buy products from ethical companies and try to make ethical consumption as they believe their consumption will help solve social issues and promote public good and are willing to purchase products from ethical companies to make ethical consumption [47]. A previous study found that CSR also affected brand awareness, positive brand image, and brand association for consumers [48]. Larceneux et al [49] claimed a "halo effect" that certification branding can foster strong positive associations.…”

Section: Effects Of Gi On Cbbementioning

confidence: 99%

Understanding Purchase Intention of Fair Trade Handicrafts through the Lens of Geographical Indication and Fair Trade Knowledge in a Brand Equity Model

Lee,

Zhao

2023

Sustainability

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This study aims to investigate the effects of geographical indication (GI) and fair trade knowledge (FTK) on U.S. female consumers’ perceived brand equity and the purchase intention of fair trade apparel handicrafts. Employing a web-based experiment and survey, the study divided participants into groups exposed to brands with and without GI certification marks. A total of 206 responses were collected. A perceived brand equity model was developed, featuring elements such as perceived quality (PQ), brand awareness (BA), brand association (BS), uniqueness (UQ), and willingness to pay a price premium (PP). Structural equation modeling was used to analyze the data and validate the hypotheses. The results revealed that consumers are willing to pay a price premium for products with GI and that FTK positively impacts brand equity. Furthermore, FTK had an interactive effect with GI, enhancing PQ and BS. Increased scores in BS, UQ, and PP were also found to positively affect purchase intention. This study fills a research gap by quantitatively examining the relationship between GI, FTK, brand equity, and purchase intention in the domain of fair trade apparel handicrafts. The findings offer strategic insights for enterprises and organizations in the fair trade handicrafts sector.

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Section: Effects Of Gi On Cbbementioning

confidence: 99%

Understanding Purchase Intention of Fair Trade Handicrafts through the Lens of Geographical Indication and Fair Trade Knowledge in a Brand Equity Model

Lee,

Zhao

2023

Sustainability

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“…Therefore it can be considered that CSR, despite the fact that it requires enterprises to make larger financial investments, in the long term it will have a positively effect on generated profits. The ability to maintain a balance between the scope of CSR operations and generating profits is the new economic challenge for enterprises 22 .…”

Section: Respondent's Income and Its Knowledge About Csrmentioning

confidence: 99%

The effects of perceived CSR and ecological awareness on purchase decisions in Poland

Kauf

Tłuczak

Lysenko-Ryba

2017

SPSUTOM

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Abstract. Corporate Social Responsibility (CSR) is a concept, that allows companies to manage their business including economic, ecological and ethical dimensions. It means that companies think about their employees, customers, stakeholders and environment. Doing business according to the concept of CSR can help companies to improve their "green" image. This article presents the idea of corporate social responsibility concept in Polish conditions. The study involved a group of 3,000 random respondents from two different geographical districts (voivodships): Opolskie (well developed) region and Podkarpackie (underdeveloped) region of Poland. The main objective of this study was to investigate how consumers in two economically diverse regions of Poland perceive the concepts of corporate social responsibility, and how that perception affects their purchasing decisions.

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“…In order to grow a society through their capacity to generate capital and invest it for social empowerment, businesses must change their function from one that just involves selling goods and services with the aim of making profits and increasing their income (Maheshwari & Kumar, 2013). According to Lu et al (2020), CSR represents a firm's responsibility towards society which helps in strengthening its overall image.…”

Section: Introductionmentioning

confidence: 99%

Influence of Corporate Social Responsibility on Brand Image of Commercial Banks

K.C.¹

2022

Mangal Res. J.

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Corporate Social Responsibility (CSR) has been a strategy of banks to respond to the society in which they operate activities so that they can enhance their brand image. It encourages banks to make a positive contribution to the society. A good image of a bank is an asset because it has positive impact on its customers’ perception and preference about the bank. There are few empirical investigations that relate CSR and brand image in Nepalese banks. For this reason, the purpose of the study is to explore the relationship between economic, legal, ethical and philanthropic responsibility on brand image of Nepalese commercial banks. Quantitative research approach was followed for the purpose. Data was collected from 210 valid questionnaires received from respondents met around Kirtipur. The responses were analyzed using SPSS 25 version. The findings revealed that there is a significant and positive influence of economic, legal, ethical and philanthropic responsibility on brand image of Nepalese commercial banks. The result of this study can be used by CEOs and marketing executives to develop strategies that make use of CSR as a strategy for building brand image.

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To Create a Positive Brand Image Through Corporate Social Responsibility

Cited by 8 publications

References 8 publications

Understanding Purchase Intention of Fair Trade Handicrafts through the Lens of Geographical Indication and Fair Trade Knowledge in a Brand Equity Model

Understanding Purchase Intention of Fair Trade Handicrafts through the Lens of Geographical Indication and Fair Trade Knowledge in a Brand Equity Model

The effects of perceived CSR and ecological awareness on purchase decisions in Poland

Influence of Corporate Social Responsibility on Brand Image of Commercial Banks

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