To connect or promote?: An exploratory examination of Facebook pages dedicated to moms

Kaufmann, Renee; Buckner, Marjorie M.

doi:10.1016/j.chb.2014.02.030

Cited by 15 publications

(17 citation statements)

References 18 publications

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“…Nevertheless, PP-normative is a much more frequently consulted site than any CG, and it is a place where mothers can confirm if their performance matches to the norm or learn to improve it. In both cases, we observed mothers’ perceived empowerment, also reported by Drentea and Moren-Cross (2005), Kaufmann and Buckner (2014), and Neubaum and Kraemer (2015).…”

Section: Discussionsupporting

confidence: 52%

“…Despite the role of new technologies as a powerful means of communication, few studies have focused on their spontaneous use by women, when they face the transition into motherhood. These studies have shown that its use empowers women in their new role, through the sharing of experiences, advice, emotional support, and interaction with other mothers (Drentea and Moren-Cross, 2005; Kaufmann and Buckner, 2014; Neubaum and Kraemer, 2015). …”

Section: Introductionmentioning

confidence: 99%

“…Moreover, studies show that sites on Facebook dedicated to motherhood are places where mothers search for support, advice, and share their experiences and doubts (Kaufmann and Buckner, 2014; Neubaum and Kraemer, 2015), reflecting their values, models, and beliefs regarding motherhood (Madge and O’Connor, 2006). …”

Section: Introductionmentioning

confidence: 99%

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“To Suffer in Paradise”: Feelings Mothers Share on Portuguese Facebook Sites

et al. 2018

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Background: Motherhood is an emotional rollercoaster. This is overlooked by most literature, which tends to refer mothers’ pathological states of postpartum depression and anxiety, mainly seeking to understand their causes or predicting factors, and consequences on children’s development.Objective: In this study, we aim to observe the diversity of mothers’ emotional states, and to analyze both positive and negative feelings they disclose on specific public and closed motherhood sites on Facebook. We hypothesize that the intensive motherhood model is prevalent in Portuguese society, thus influencing the type of feelings and circumstances in which mothers disclose them.Methods: We collected posts and comments from the four most popular Portuguese Facebook motherhood sites during 2015 and, then, conducted a quantitative and content analysis to identify the expressed range of feelings concerning motherhood.Results: Mothers preferably share their positive feelings on public pages, whereas negative feelings are shared more in closed groups (CGs). Expressed positive and negative feelings were significantly different whether we look at normative or non-normative, public or closed sites.Discussion: We assume that motherhood sites on Portuguese Facebook reflect an intensive motherhood model that is normative in Portuguese society. Positive feelings toward children are promoted and openly shared in public normative sites, while negative feelings concerning motherhood are dealt with in the privacy of CGs. We propose an extensive motherhood model to overcome this duality and to allow women to pursue several different social roles simultaneously in an equally rewarding way.

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Section: Discussionsupporting

confidence: 52%

Section: Introductionmentioning

confidence: 99%

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“To Suffer in Paradise”: Feelings Mothers Share on Portuguese Facebook Sites

et al. 2018

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“…First, posts to Fan Pages could be used for conversations/discussions and information/promotional purposes (Kaufmann & Buckner, 2014). However, little research has shown how users respond to those messages (Kaufmann & Buckner, 2014).…”

Section: Theoretical Contributionsmentioning

confidence: 99%

Investigating the ripple effect in virtual communities: An example of Facebook Fan Pages

Hsu

Wang

Chih

et al. 2015

Computers in Human Behavior

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“…However, when Facebook networking was limited to existing relationships (e.g., close family and friends) and when parents received frequent positive comments to their postings, parents reported more satisfaction with their parenting role. Interestingly, when Kaufman and Buckner (2014) sampled the contents of posts on Facebook pages that were aimed at mothers, a large percentage focused on the promotion of parenting products (e.g., advertisements), reflecting the challenge associated with trying to control content in publically-accessible online discussion forums. Nonetheless, respondents to a survey posted on a Swedish parenting website indicated that they appreciated the online discussions and valued assistance from peers more than assistance from experts (Sarkadi & Bremberg, 2005), and similarly, first-time parents rated a discussion board designed for them as safe and supportive, and reported using it to de-mystify parenting myths and to join discussions focused on maternal caregiving to infants (Brady & Guerin, 2010).…”

Section: Exploring the Feasibility And Acceptability Of Technology-asmentioning

confidence: 99%

Technology-assisted interventions for parents of young children: Emerging practices, current research, and future directions

Hall

Bierman

2015

Early Childhood Research Quarterly

175

143

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Technology can potentially expand the reach and cut the costs of providing effective, evidence-based interventions. This paper reviews existing publications that describe the application and evaluation of technology-assisted interventions for parents of young children. A broad review of the early childhood literature revealed 48 studies describing technology-assisted parent education and interventions. Across these studies, multiple forms of technology were used, including web-based platforms, discussion forums, mobile devices, and video conferencing. Results are described moving from feasibility and acceptability of technology-based delivery systems to more rigorous evaluations examining their impact on parent and child outcomes. Potential exists for technology to deliver interventions to parents. Limitations are discussed including differential acceptability and elevated attrition associated with internet-only intervention delivery.

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To connect or promote?: An exploratory examination of Facebook pages dedicated to moms

Cited by 15 publications

References 18 publications

“To Suffer in Paradise”: Feelings Mothers Share on Portuguese Facebook Sites

“To Suffer in Paradise”: Feelings Mothers Share on Portuguese Facebook Sites

Investigating the ripple effect in virtual communities: An example of Facebook Fan Pages

Technology-assisted interventions for parents of young children: Emerging practices, current research, and future directions

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