To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology

Mohammadi, Sardar; Abdolmaleki, Hossein; Kashi, Sholeh Khodadad; García, Ainara Bernal; Ruíz, Pablo Gálvez

doi:10.3390/su13116499

Cited by 3 publications

(2 citation statements)

References 77 publications

(120 reference statements)

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“…Similarly, previous literature has also investigated the influence of need for uniqueness on the consumers' perception towards specific behaviours (e.g. Mohammadi et al, 2021;Seo and Lang, 2019). However, only a few studies have examined this relationship in the apparel industry, especially with a focus on CC and FR practices (Lang and Armstrong, 2018a).…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Promoting access-based consumption practices through fashion renting: evidence from Italy

Savelli,

Francioni,

Curina

et al. 2024

JCM

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Purpose The purpose of this study is to extend the research on fashion renting (FR) by investigating how personal and social motives (i.e. “subjective norms”, “perceived behavioural control”, “sustainable orientation” and “FR benefits”) affect consumers’ attitudes and intentions towards it. In addition, personality traits are investigated as potential antecedents of FR, resulting in the proposal of an overall framework that combines the theory of planned behaviour with the trait theory approach. Design/methodology/approach Data were collected in Italy from a sample of 694 consumers, mainly females (88%), with an average age of 28.8 years and coming from all over the country. The collected data were then processed via structural equation modelling. Findings The results indicated that intention towards FR is influenced by attitude, which, in turn, is affected by social norms, perceived behavioural control, sustainable orientation and FR benefits. Furthermore, only fashion leadership acts as a direct antecedent of FR attitude, while the need for uniqueness and materialism plays critical roles as predictors of personal and social motives. Subjective norms and perceived behavioural control also serve as mediators of the significant relationships between personality traits and attitudes towards FR. Practical implications The study provides useful implications for fashion rental companies in attracting consumers and offers a foundation for further research on transforming traditional consumption into a more sustainable one. Originality/value The study presents new knowledge on the rental phenomenon in the fashion sector by responding to the call to deepen the analysis of factors that influence consumers’ adoption of FR from the perspectives of personal and social motives and personality traits.

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Section: Hypotheses Developmentmentioning

confidence: 99%

Promoting access-based consumption practices through fashion renting: evidence from Italy

Savelli,

Francioni,

Curina

et al. 2024

JCM

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“…Today, the sports industry is an important sector with an economic impact. The economy plays a decisive role in all activities that take place in society (Mohammadi et al, 2021). One of these activities is sport, and the most popular sport in most countries is football, to the extent that many countries in the world consider football as their national sport.…”

Section: Introductionmentioning

confidence: 99%

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2022

CCD

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To Win or Not to Win: How to Success in the Asian Champions League

2022

CCD

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In professional sports, predicting success factors is very vital and important and is always questionable. The failure of teams in the leagues has been a constant issue and progress and gaining status has been a challenge for all clubs; and managers, officials, sports federations and clubs, and even researchers, are trying to shed light on the various dimensions of this issue. The purpose of this study was providing a model of predicting the success of football clubs in the Asian Champions League. The present study is descriptive-correlational. Seven Asian countries that won the Asian Champions League (ACL) were analyzed between 2014 and 2019. At the level of descriptive statistics, mean and standard deviation, and at the level of inferential statistics, because the response variable (success) was a qualitative variable, the logistic regression model was used. Data analysis was performed using SPSS software. Findings showed that 80% of the success of clubs in the ACL is correctly identified using the research model and foreign players, the average value of each player, the total value of the club and the number of players in a team have a positive impact on the success of football clubs. The age of the players has a negative effect, in other words, the lower average age can contribute to the success of football clubs. Therefore, these factors are considered as a comparative advantage for the success of clubs and managers and stakeholders are suggested to put the necessary planning and investment on their agenda to achieve these things.

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To Buy or Not to Buy: How Behavioral Habits Affect the Repurchase Intention of Cobranded Wearable Fitness Technology

Cited by 3 publications

References 77 publications

Promoting access-based consumption practices through fashion renting: evidence from Italy

Promoting access-based consumption practices through fashion renting: evidence from Italy

Untitled

To Win or Not to Win: How to Success in the Asian Champions League

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