To adapt or to disregard? Parties’ reactions to external shocks

Calca, Patrícia; Groß, Martin

doi:10.1080/01402382.2018.1549851

Cited by 15 publications

(5 citation statements)

References 93 publications

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“…Either way, they need to emphasize the issue to have a good position in the competition for the dominant crisis narrative. However, leaders can also choose not to react to shocking events and stick to their original policy position and issue strategy (Calca & Gross, 2019)-especially during a campaign-which was already carefully designed. Further, the coherence and consistency of an issue campaign can be an important asset to risk over a shocking event whose significance and outcome are, by definition, difficult to predict.…”

Section: Political Communication and External Shocksmentioning

confidence: 99%

Shocking Experience: How Politicians’ Issue Strategies Are Shaped by an External Shock During Campaigns

Farkas,

Burai,

Bene

2024

PaG

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In this article, we focus on how the issue strategies of political leaders are influenced by an external shock that completely changes the public agenda of the election campaign. The 2022 Hungarian parliamentary election campaign is a unique case to investigate this question, as Russia attacked Ukraine six weeks before the election day (April 3, 2022). The study aims to investigate whether the campaign’s issue strategies changed due to this shocking event, and if so, what are the main directions of the changes. The examination relies on a manual content analysis of Hungarian party leaders’ Facebook posts during the campaign, covering both the period before and after the outbreak of the war. First, based on the literature, we distinguish between different issue strategies such as issue ownership, issue stealing, “riding the wave,” and multi-issue and issue-poor strategies. We categorize political leaders’ issue strategies based on their issue focus before and after the external shock. Our results show that while war, economy, and foreign policy play a greater role in the communication of most political actors after February 24, there are remarkable differences between political actors. The communication of opposition party leaders seems to persist with their original issue strategies (issue-poor and multi-issue campaigns), while Viktor Orbán clearly changed his focus immediately after the invasion of Ukraine and ran a “riding the wave” campaign with a focus on war.

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Section: Political Communication and External Shocksmentioning

confidence: 99%

Shocking Experience: How Politicians’ Issue Strategies Are Shaped by an External Shock During Campaigns

Farkas,

Burai,

Bene

2024

PaG

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“…A kérdés hangsúlyozása mindkét esetben azért fontos, hogy a vezető jó pozíciót foglaljon el a domináns válságnarratíváért folytatott versenyben. A vezetők azonban dönthetnek úgy is, hogy nem reagálnak a sokkoló eseményekre, megtartják eredeti politikai álláspontjukat és témastratégiájukat (Calca & Gross 2019), különösen a kampány során. A professzionalizált kampányok korában a tematizációs stratégia gondos tervezési folyamat eredménye, amely sok háttérkutatáson és tesztelésen alapul.…”

Section: Politikai Kommunikáció éS Külső Sokkunclassified

„Hullámok meglovaglása”. Hogyan alakítja át a politikai szereplők tematizációs stratégiáit egy külső sokk a kampány során?

Farkas,

Bene,

Burai

2024

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Tanulmányunkban azt vizsgáljuk, hogy egy, a választási kampányt meghatározó külső sokk miként be folyásolja a politikai vezetők tematizációs stratégiáit. A 2022-es magyarországi országgyűlési választási kampány egyedülálló alkalmat kínál ennek vizsgálatára, hiszen Oroszország hat héttel a választás napja előtt támadta meg Ukrajnát. Kutatásunk célja annak feltárása, hogy a sokkoló esemény hatására változtak-e a kampány tematizációs stratégiái, és ha igen, akkor melyek a változások fő irányai. Vizsgálatunk a magyar párt vezetők kampány alatti Facebook-bejegyzéseinek tartalomelemzésére támaszkodik, és a háború kitörése előtti és utáni időszakra egyaránt kiterjed. Eredményeink azt mutatják, hogy bár a háború, a gazdaság és a külpolitika nagyobb szerepet játszik a legtöbb politikai szereplő kommunikációjában február 24-e után, a politikai szereplők kommunikációs stratégiájában jelentős különbségek vannak. Kulcsszavak: Facebook, háború, kampány, külső sokk, tematizációs stratégiák "Riding the waves" Issue strategies under the impact of an external shock during a campaignHow are the issue strategies of political leaders influenced by an external shock that changes the public agenda of the election campaign? The 2022 Hungarian parliamentary election campaign provides a unique opportunity for this question to be investigated, as Russia attacked Ukraine only six weeks before Election Day. This study is to examine whether the campaign's issue strategies have changed under the impact of this shocking event and, if so, what the main directions of the changes are. Hungarian party leaders' Facebook posts issued during the campaign were submitted to manual content analysis covering the period both before and after the outbreak of the war. The findings suggest that while the war, the economy and foreign policy play a greater role in the communication of most political actors after February 24, there are remarkable differences between political actors.

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“…For instance, actors exposed to international trade demand compensation for the negative consequences of trade disruptions, usually through larger public investments (Rodrik, 1998). Moreover, recent contributions have shown that trade exposure is related to changes in party systems (Calca & Gross, 2019) and the ascent of new populist political actors (Rodrik, 2018).…”

Section: Expectations: Economic Shocks and Political Mobilizationmentioning

confidence: 99%

Economic Shocks, Mobilization, and Regional Elite Splits

Vall-Prat

2022

Comparative Political Studies

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What are the origins of elite splits? Why do regional elites break away from central elites and develop regional parties? This paper contends that intra-elite differences are more likely to be politicized when an economic shock exacerbates pre-existing asymmetric economic preferences and disadvantaged elites can mobilize the electorate on the basis of identity. I employ constituency-level data from Catalonia spanning the late 19th and early 20th century to test which factors influenced regional elite decisions to form a regional elite political party. To understand elite divisions, I exploit a historical exogenous trade shock and its asymmetric impact within Catalonia, and the availability of identity-based mobilization agents. The results show that regional elite splits took place in areas more affected by the 1898 colonial trade shock and where elites had larger mobilization capacity.

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To adapt or to disregard? Parties’ reactions to external shocks

Cited by 15 publications

References 93 publications

Shocking Experience: How Politicians’ Issue Strategies Are Shaped by an External Shock During Campaigns

Shocking Experience: How Politicians’ Issue Strategies Are Shaped by an External Shock During Campaigns

„Hullámok meglovaglása”. Hogyan alakítja át a politikai szereplők tematizációs stratégiáit egy külső sokk a kampány során?

Economic Shocks, Mobilization, and Regional Elite Splits

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