1998
DOI: 10.2172/594517
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Title list of documents made publicly available, February 1-28, 1998

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“…As RJ Reynolds explained, “The public has become so enured [sic] to the public portrayal of `sinister Big Tobacco' that … we … will have to shock the public into … tak[ing] another … look at … their prevailing assumptions.”82 A 1996 Philip Morris manual advised public speakers that increasing credibility depended on using “mind openers,” saying the opposite of what an audience expected, such as “[c]hildren should not smoke.”83 The audience would thus “be more willing to listen to your other message points.”83…”
Section: Resultsmentioning
confidence: 99%
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“…As RJ Reynolds explained, “The public has become so enured [sic] to the public portrayal of `sinister Big Tobacco' that … we … will have to shock the public into … tak[ing] another … look at … their prevailing assumptions.”82 A 1996 Philip Morris manual advised public speakers that increasing credibility depended on using “mind openers,” saying the opposite of what an audience expected, such as “[c]hildren should not smoke.”83 The audience would thus “be more willing to listen to your other message points.”83…”
Section: Resultsmentioning
confidence: 99%
“…The media were the conduit through which industry views reached the public,129 whereas opinion leaders-business and community leaders, government employees, and other politically active adults107,130-helped enlist legislator support for industry positions 44. Scientists were key to preserving industry access to scientific consultants, journals, and academic institutions and influence over regulatory proceedings 131,132…”
Section: Resultsmentioning
confidence: 99%
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