Title Design in Bollywood Film Posters: A Semiotic Analysis

Shahid, Mohammad Hasan; Bokil, Prasad; Kumar, D. Udaya

doi:10.1007/978-81-322-2232-3_26

Cited by 5 publications

(3 citation statements)

References 4 publications

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“…These title designs always come with a system of signs. Semiotics provides us a clear understanding of the reality constructed and the roles played to construct the same Shahid et al (2014). Semiotics is focused with the study of signs and according to Saussure, sign is nothing but a result of the relationship between the signifier and the signified.…”

Section: Methodsmentioning

confidence: 99%

“…India holds a deep-rooted and a rich culture in art, architecture, culture, traditions and much more. So is Indian cinema, having a rich tradition of showcasing the varied cultures of the states in a diverse pattern of visual culture Shahid et al (2014). In today's digital entertainment landscape, films are extensively being marketed on par with consumer products.…”

Section: Cinema and Visual Culture In Indiamentioning

confidence: 99%

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Revisiting Title Design in Vernacular Cinema: A Cine Semiotic Analysis

Selvaraj

2024

ShodhKosh J. Vis. Per. Arts

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Indian cinema is a term that refers to films made in India since time immemorial and has greatly influenced world cinema. Indian Cinema includes various regional languages and among them is Tamil cinema that produces films in the Tamil language with a very wide audience. It showcases varied and interesting patterns of visual culture. Film posters play a vital role in exhibiting these visual cultures and serve as the essence of a film’s soul. Film posters have a deep-rooted relationship with Indian cinema and one of the important parts of these posters is the title design. Title designs are synonymous with the story of the film with a view to create a visual force. The title designs have a modern facelift in the digital era. The use of new graphic techniques, expressive typography, composition, and color creates a lasting impact particularly in new age film title designs. The current research aims to examine the title designs in Kollywood film posters using a semiotics approach. Analysis is done based on the following aspects such as structural parameters, relationship with the theme of the film, context of use and production techniques.

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Section: Methodsmentioning

confidence: 99%

Section: Cinema and Visual Culture In Indiamentioning

confidence: 99%

Revisiting Title Design in Vernacular Cinema: A Cine Semiotic Analysis

Selvaraj

2024

ShodhKosh J. Vis. Per. Arts

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“…Kim et al [10] compared the differences between title text (as well as characters, backgrounds, and color contrast) between localized Korean movies and Western movies. In addition, there have been studies on title design of Indian movies [26,25] and calligraphy of Chinese movies [23,27].…”

Section: Movie Poster Analysismentioning

confidence: 99%

Using Robust Regression to Find Font Usage Trends

Tsuji¹,

Uchida²,

Iwana³

2021

Preprint

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Fonts have had trends throughout their history, not only in when they were invented but also in their usage and popularity. In this paper, we attempt to specifically find the trends in font usage using robust regression on a large collection of text images. We utilize movie posters as the source of fonts for this task because movie posters can represent time periods by using their release date. In addition, movie posters are documents that are carefully designed and represent a wide range of fonts. To understand the relationship between the fonts of movie posters and time, we use a regression Convolutional Neural Network (CNN) to estimate the release year of a movie using an isolated title text image. Due to the difficulty of the task, we propose to use of a hybrid training regimen that uses a combination of Mean Squared Error (MSE) and Tukey's biweight loss. Furthermore, we perform a thorough analysis on the trends of fonts through time.

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