Tingkat Bauran Pemasaran Expedisi JNE Dalam Meningkatkan Keunggulan Bersaing Melalui Loyaitas Konsumen di Kecamatan Panai Hulu
Suci Yulianingsih,
Ade Parlaungan Nasution,
Fauziah Hanum
Abstract:This study aims to determine the effect of marketing mix mediated by consumer loyalty on competitive advantage, both direct and indirect influences. This type of research is explanatory research that explains the causal relationship between variables through hypothesis testing. This study used a sample of 100 respondents, these respondents were individuals who had used services from JNE Panai Hulu District at least 2 times use, were over or equal to 17 years old, and were decision makers. By using non-probabil… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.