“…Currently, this concept is also used to describe particular social phenomena, in which people are strongly influenced by others’ decisions and follow behaviors of others in the same group (Asch, 1956; Banerjee, 1992). In fact, herding effect widely exists in human society and has been found in consumer behavior (Chen et al, 2010; Moraes, 2016; Gao et al, 2017), stock markets (Chiang and Zheng, 2010; Blake et al, 2017; Kabir and Shakur, 2018), housing markets (Ngene et al, 2017), and group incidents (Xiong et al, 2016). In past decades, a large number of studies have explored the determinants of herding effect and its impact on individual decisions and behaviors using surveys and behavioral tests (Banerjee, 1992; Cipriani and Guarino, 2005; Chen, 2008; Pierdzioch and Stadtmann, 2010; Huang et al, 2015; Chong et al, 2017).…”