“…Often, group members derogate (e.g., Marques, Yzerbyt, & Leyens, 1988) or exclude (e.g., Ditrich, Scholl, & Sassenberg, 2017) ingroup normative deviants; however, sometimes, an ingroup deviant can produce identity subversion (Ditrich & Sassenberg, 2016). Identity subversion occurs when individuals or factions of a group perceive fundamental and irreconcilable changes to central aspects of the group identity (Ditrich et al, 2017;Sani, 2005;Sani & Reicher, 1998) and can create a desire for individuals to exit the group (e.g., Ditrich & Sassenberg, 2016), or for factions to schism in an attempt to preserve the 'true identity' of the group (see Sani, 2005). In practice, leaders who seek to contest group norms and, as a result, drastically change the group identity should create identity subversion that could potentially result in member exit (e.g., Ditrich et al, 2017).…”