“…My sample also included articles in which relationship management was mentioned as a tool for aligning or reconciling organizational behavior with the expectations of stakeholders or publics (e.g., . In relation to satisfaction, expectations were mentioned as factors that contribute to why relationships end, particularly as dissatisfaction can result from unfulfilled expectations (e.g., Jo, 2006;Ledingham, Bruning, & Wilson, 1999). In addition to satisfaction in relationships, expectations were connected to satisfaction attached to products and services (e.g., .…”