Tiendas Hard Discount y su incidencia en los minimercados boyacenses

Manke, Isaac A.; Nguyen, Anhco; Lim, Daniel; Stewart, Mary Q.; Elia, Andrew E. H.; Yaffe, Michael B.

doi:10.37960/revista.v24i2.31511

Cited by 3 publications

(3 citation statements)

References 1 publication

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“…Sixty-nine percent of respondents of Nielsen's global survey feel it's important to get the best price on a product, while 70% say they purchase private label to save money. Retail companies are aware of consumers' price consciousness, and have even introduced hard discount stores, which focus mainly on private brands with low prices for the consumer segment that prioritizes low prices as a purchase determinant (Meleán, 2017;Molina, González & González, 2019).…”

Section: Price Consciousness and Attitude Towards Plbmentioning

confidence: 99%

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Macias¹,

Bayona²,

Montoya³

et al. 2023

RVG

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The purpose of this study is to explain which factors influence the attitude towards private label products and their purchase intention in Ecuador. In this regard, the hypothetical effects of store image, familiarity with the private brand, its perceived quality and risk, and customers’ price consciousness, are studied. A survey distributed online was implemented, obtaining a final sample of 224 customers of the main supermarket chain in Ecuador: Supermaxi. A Confirmatory Factor Analysis was performed, and a structural equations model was tested by consistent Partial Least Squares. Among the most relevant findings, it was found that attitudes towards private brands are a critical determinant of purchase intention; that a better image of the supermarket reduces the perceived risk, fostering consumer’s purchase intention. Familiarity with the private brand positively affects perceived quality, which, along with price consciousness, contributes to building attitudes towards private brands. Taken together, these results suggest that supermarkets should work on the tangible and intangible aspects that create store image to contribute to private brands sales. We also recommend marketing tactics such as product samples and testimonials to build brand familiarity among consumers, which along with meeting quality expectations will improve attitudes toward and purchase intention of private label brands. Finally, supermarkets need to be aware of those product categories in which consumers are most price-conscious in order to highlight the savings derived from private label products and promote more sales.

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Section: Price Consciousness and Attitude Towards Plbmentioning

confidence: 99%

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Macias¹,

Bayona²,

Montoya³

et al. 2023

RVG

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“…Los minoristas utilizan estrategias promocionales, como los productos destacados, los productos en oferta y los obsequios, para aumentar las ventas y las ganancias en mercados diversos (Andrade et al 2010;Chinchay-Villarreyes et al 2020;Choi & Chen, 2019;Guerreiro et al 2009;McCabe & Branco, 2019;Valencia et al 2019). Sin embargo, los descuentos en los precios y los paquetes de bonificación (bonus pack) son las estrategias de promoción de ventas más empleadas (Chen et al 2012).…”

Section: Bonus Pack Versus Precios De Descuentounclassified

Estrategias de descuento en el precio y de bonus pack en la intención de compra

Müller-Pérez¹,

Flores²,

Almaguer³

2021

RVG

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Las promociones de marketing son prácticas ampliamente recurridas en el mercado. No obstante, existe una disyuntiva en los hallazgos sobre la efectividad de la estrategia de descuento y de la de bonus pack. Por lo anterior, el objetivo de esta investigación es analizar de manera comparativa el efecto de ambas estrategias en la intención de compra. Para ello se empleó un diseño experimental con 69 personas utilizando como producto una barra de chocolate, aplicando un análisis de la varianza (ANOVA) de un factor. Los resultados señalan que el descuento de precio tiene un efecto mayor en la intención de compra. Estos resultados contribuyen a comprender en mayor medida el comportamiento del consumidor. Asimismo, se destaca que es importante elegir la promoción adecuada para promover el consumo en el corto plazo de productos semejantes al empleado en este estudio.

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“…However, they are mostly focused on the impact generated on the national economy [5] or on the commercial sector in general [6]. Others focused their research on the impact of discounters on neighborhood stores or minimarkets in Bogotá [7] and other cities in the country [8].…”

Section: Introductionmentioning

confidence: 99%

Hard Discount Formats Service Quality Assessment Model in Colombia

Andrade¹,

Vélez²,

Ramirez³

2022

TEM Journal

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In this article, the construction of an evaluation model of the quality of the service of hard discount stores in Colombia was carried out. Thus, a quantitative study was carried out, under the deductive and descriptive method, with its own instrument designed and supported by the globally accepted Servqual and Servperf models, with Likert-type questions, to measure customer perception. In this regard, around five thousand surveys were applied in the main cities of the country, for the validation of the instrument as the information processing, the quantitative software SPSS-26 and its complement the AMOS were used. The designed model was made up of seven dimensions, namely: tangible elements, reliability, empathy, security, responsiveness, image and loyalty. Finally, it concludes by highlighting the aspects that were considered most relevant for the customers of the discounter’s stores.

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Tiendas Hard Discount y su incidencia en los minimercados boyacenses

Cited by 3 publications

References 1 publication

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Determinants of attitude towards and purchase intention of private label brands in Ecuador

Estrategias de descuento en el precio y de bonus pack en la intención de compra

Hard Discount Formats Service Quality Assessment Model in Colombia

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