Ticket consumption forecast for Brazilian championship games

Bortoluzzo, Adriana Bruscato; Bortoluzzo, Maurício Mesquita; Machado, Sérgio Jurandyr; Melhado, Tatiana Terabayashi; Trindade, Pedro Iaropoli; Pereira, Bruno Santos

doi:10.1016/j.rausp.2016.09.007

Cited by 6 publications

(25 citation statements)

References 18 publications

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“…This means that it could be assumed that the higher the price of the ticket the lower the demand. This presupposition is only partially confirmed by Bortoluzzo, Bortoluzzo, Machado, Melhado, Trindade and Pereira (2017) and Madalozzo and Villar (2009), as they did show that an increase in price does not necessarily mean that demand will decrease in the same proportion. García and Rodríguez (2002) present a similar finding with data from the Spanish championship, since they noted that this elasticity is sensitive to questions of specificity, for example, the representativeness of certain teams, such as Barcelona and Real Madrid.…”

Section: Factors Responsible For the Variability Of Attendance And Rementioning

confidence: 95%

“…Other factors are usually analyzed as determinants of the variability in attendance. Among the authors dealing with team (on-field) performance factors, Bortoluzzo et al (2017) present a model in which the number of points gained, and goals scored in the recent past and the importance of the match affect people paying for sporting events. Accordingly, matches played mid-week pose a lower average spectatorship than those played on Saturdays or Sundays (Gómez-González, García-Unanue, Sánchez-Sánchez, Ubago-Guisado & Corral, 2016;Wieser, 2016).…”

Section: Factors Responsible For the Variability Of Attendance And Rementioning

confidence: 99%

“…This technique allows the analysis of the influence of a set of variables on multiple dependent variables (Fávero & Belfiore, 2017). Concomitantly, it naturally 139 139 our approach the Proportional Demand variable represents a kind of efficiency rate of the game, a ratio of tickets sold to tickets offered for sale, especially if we consider that consumption in soccer reality is restricted, due to stadium capacity (Bortoluzzo et al, 2017).…”

Section: Detailing the Development Of The Sales-based Brand Equity (Smentioning

confidence: 99%

“…In Brazil, sports marketing merits attention when soccer as a sport is being discussed. While it is the country's most popular sport, certain traditional centennial clubs face structural and organizational problems, such as poor management practices (Bortoluzzo, Bortoluzzo, Machado, Melhado, Trindade & Pereira, 2017;Madalozzo & Villar, 2009). The country's two biggest clubs, Flamengo and Corinthians alone, have 32.5 and 27.3 million supporters, respectively (IBOPE Inteligência, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…Extant research about revenues or spectator attendance in Brazilian context is solely based on an economic logic which seeks to identify the determinants of these variables usually assigning one dependent variable only, namely total attendance at matches (Bortoluzzo et al, 2017;Madalozzo & Villar, 2009;Wieser, 2016). This structure is usually based on empirical initiatives which measure the effect of managerial, demographic and socioeconomic variables on spectator attendance in stadiums (Ferreira & Bravo, 2007) There are other two components, which authors classify as Quality, games involving teams disputing top-rankings (Meier, Konjer & Leinwather, 2016), and uncertainty of the outcome, when teams with real chances of winning championships are involved (Peel & Thomas, 1992).…”

Section: Introductionmentioning

confidence: 99%

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Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’

et al. 2020

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Despite being the most popular sport in Brazil, soccer suffers from structural problems. Managers working in this reality know little about the factors that determine performance measures in stadiums. Existing research is undertaken according to an economic logic, which attributes importance to a dependent variable only, the total attendance of soccer matches. This article presents an approach that retrieves a sales-based brand equity (SBBE) measure responsible for performance (revenues and proportional demand) in Brazilian soccer stadiums. The methodology involved a process of a canonical regression model with two dependent variables using on-field performance and SBBE as the main drivers of marketing performance. The theoretical assumption underlying the models is the discussion about the multidimensionality of performance and the importance of testing the potential correlation amongst marketing performance variables. The model developed was estimated using all matches of the Premium Division of Brazilian Championship (Série A) held between 2012 and 2017. The main result highlights the power of SBBE as the primary driver of performance in Brazilian stadiums. Corinthians and Flamengo, the two most important Brazilian soccer club brands, exert a positive influence considerably higher than all other competitors.

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Section: Factors Responsible For the Variability Of Attendance And Rementioning

confidence: 95%

Section: Factors Responsible For the Variability Of Attendance And Rementioning

confidence: 99%

Section: Detailing the Development Of The Sales-based Brand Equity (Smentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’

et al. 2020

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Customized prediction of attendance to soccer matches based on symbolic regression and genetic programming

Yamashita

Fogliatto

Anzanello

et al. 2022

Expert Systems with Applications

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Assets of foreignness in a regulated industry

Santos,

Sheng,

Bortoluzzo

2024

RAUSP

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Purpose Foreign subsidiaries incur substantial institutional conformity costs because they have to respond to host-country institutional pressures (Slangen & Hennart, 2008). The purpose of this paper is to study this type of cost from institutional and regulatory perspectives. The authors argue that these costs decrease when the host country adopts concepts of international regulations that multinationals may be familiar with due to their own home country regulation experience. This prior regulatory experience gives foreign subsidiaries an advantage of foreignness (AoF), which can offset their liability of foreignness (LoF). Design/methodology/approach This study compared the returns on assets of 35 domestic firms with those of foreign subsidiaries in the Brazilian energy industry between 2002 and 2021, using regression dynamic panel data. Findings The existence of a relationship between the international regulatory norm and the Brazilian regulator has transformed the LoF into an advantage of foreignness to compete with local energy firms. The results also suggest that the better the regulatory quality of the subsidiary’s country of origin, the better its performance in Brazil, as it can reduce compliance costs. Finally, the greater the psychic distance between Brazil and the foreign subsidiary’s home country, the worse its performance. Research limitations/implications The research suggests that one of the keys to competitiveness in host countries is local regulatory ties. Prior international regulatory experience gives foreign subsidiaries an asset of foreignness (AoF). This result complements the current institutional and regulatory foreignness studies on emerging economies (Cuervo-Cazurra & Genc, 2008; Mallon et al., 2022) and the institutional asymmetry between home and host country (Mallon & Fainshmidt, 2017). Practical implications This research suggests that one of the keys to competitiveness in host countries is local regulatory ties. Prior international regulatory experience gives foreign subsidiaries an asset of foreignness (AoF). This result complements the current institutional and regulatory foreignness studies on emerging economies (Cuervo-Cazurra & Genc, 2008; Mallon et al., 2022) and the institutional asymmetry between home and host country (Mallon & Fainshmidt, 2017). The practical implication is that the relationship between conformity costs, capital budget calculation and strategic planning for internationalization will be related to the governance quality of the home country of multinationals. The social implication is that a country interested in attracting more direct foreign investment to areas that need foreign technology transfer and resources may consider adopting international regulatory standards. Social implications The social implication is that a country interested in attracting more direct foreign investment to areas that need foreign technology transfer and resources may consider adopting international regulatory standards. Originality/value This research discuss firm and local regulator tie is one of core competitiveness in host countries (Yang and Meyer, 2020). This study also complements the current institutional and regulatory foreignness studies in emerging economy (Cuervo-Cazurra & Genc, 2008; Mallon et al., 2022). Second, prior regulatory experience of multinational enterprise in similar environment can affect its foreign affiliate performance (Perkins, 2014). Third, this study confirms current literature that argues that knowledge and ability to operate in an institutionalized country can be transferred from parent to affiliate. In the end, this study investigates whether AoF persists when host governments improve the governance of their industries.

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Ticket consumption forecast for Brazilian championship games

Cited by 6 publications

References 18 publications

Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’

Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer’

Customized prediction of attendance to soccer matches based on symbolic regression and genetic programming

Assets of foreignness in a regulated industry

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