Three Variables in Stimulating Responses to Mailed Questionnaires

Vocino, Thomas

doi:10.2307/1250238

Cited by 23 publications

(3 citation statements)

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“…Along these lines, many factors have emerged as important determinants of survey response. The color of the survey, the type of postage used, the inclusion of rewards along with the survey, and the title/prestige of the person who appears to have sent the letter accompanying the survey are but a few examples of techniques that tend to increase survey response rates (Church, 1993;Fox, Crask, & Kim, 1988;Linsky, 1975;Vocino, 1977;Yammarino, Skinner, & Childers, 1991;Yu & Cooper, 1983).…”

Section: Promoting Favorable Survey Attitudesmentioning

confidence: 99%

Promoting Favorable Attitudes Toward Personnel Surveys: The Role of Follow-Up

Thompson

Surface²

2009

Military Psychology

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Periodic command climate assessments and other such surveys are typical in most military organizations. In today's era of dwindling response rates, empirical guidance is needed for leaders and practitioners attempting to understand the factors that affect personnel's attitudes toward surveys and their intentions to complete recurrent questionnaires. The present study addressed this problem by assessing 236 military and civilian workers' reactions to a recurring command climate survey. As hypothesized, personnel who witnessed data feedback, problem identification, and survey-based action after the administration of the survey were particularly inclined to deem the survey useful. Moreover, personnel considered action more important than feedback when evaluating the survey's utility. By shaping perceptions of survey usefulness, awareness of follow-up actions impacted intentions to complete future questionnaires. Overall, the results of this study document the importance of visible, post-survey actions and highlight the repercussions of failing to adequately communicate survey-based change initiatives to the workforce.In recent years, technology has eased the administrative aspects of surveying considerably. Meanwhile, personnel surveys are becoming increasingly popular components of organization and human resource development/change efforts (Church & Waclawski, 1998). Unfortunately, these trends are accompanied by the conten-

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Section: Promoting Favorable Survey Attitudesmentioning

confidence: 99%

Promoting Favorable Attitudes Toward Personnel Surveys: The Role of Follow-Up

Thompson

Surface²

2009

Military Psychology

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“…Some interventions that have led to the greatest impact on survey response rates are monetary incentives such as cash 7,9,11 follow-up efforts such as postcards 4,8 and pre-notification in the form of telephone calls or letters. 15,13 The effects of different types of postage 4,12 and cover document construction 14,22 have also been addressed.…”

Section: Introductionmentioning

confidence: 99%

Another Note on Survey Return Rates

Armstrong

1991

Journal of Services Marketing

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Because mail surveys are a commonly used research technique, it is important in terms ofcost and quality to secure the highest possible return rates. The present study assessed the difference in return rates between a parent company and a fictitious consulting firm. The results showed that not only was there no difference between response rates for two different return addresses, but response bias was also not an issue. Because of this consistency, substantial cost savings can be realized if the materials are developed and mailed in-house.

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“…An important segment of this body of research focuses on the covering letter's appeal. Subject variables have included sponsorship (Houston & Nevin, 1977;Jones & Lang, 1980;Goyder, 1982), benefit of compliance (Robertson & Bellenger, 1978;Hubbard & Little, 1988), imposition of a deadline (Henley, 1976;Nevin & Ford, 1976;Vocino, 1977;Roberts, McCrory, & Forthofer, 1978), and ingratiating text content (Hendrick, Borden, Giesen, Murray, & Seyfried, 1972). Houston and Nevin (1977) manipulated thematic appeal via the text of the covering letter.…”

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confidence: 99%

Efficacy of a Mail Survey Appeal for a Dissertation

Gaski

2004

Percept Mot Skills

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Of all the determinants of mail survey response investigated, a dissertation as the purpose is one type of appeal not used in a covering letter. Two parallel field experiments involving populations of wholesale organizations (N=743 and 509) are reported in which such an appeal was tested. Lack of statistically significant findings indicates use of this appeal did not enhance response rate or quality.

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Three Variables in Stimulating Responses to Mailed Questionnaires

Cited by 23 publications

References 1 publication

Promoting Favorable Attitudes Toward Personnel Surveys: The Role of Follow-Up

Promoting Favorable Attitudes Toward Personnel Surveys: The Role of Follow-Up

Another Note on Survey Return Rates

Efficacy of a Mail Survey Appeal for a Dissertation

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