“…There is a growing interest in the idea that people with dementia could have a more important role than they used to have in shaping care practice (Bond, 1999;Karel, Moye, Bank, & Azar, 2007;Reid, Ryan, & Enderby, 2001). There is, however, little or no evidence on how to reflect optimally on the views and experiences of people with dementia when planning or evaluating services (Biernacki, 2000;Karel et al, 2007). In recent years, clinical and research interest in dementia has increased, including attempts to understand how a person with dementia experiences and perceives the onset of the illness and how they evaluate their quality of life (Mason, Clare, & Pistrang, 2005; see for example Clare, 2002aClare, , 2002bClare, , 2003Ettema, Dro¨es, de Lange, Mellenbergh, & Ribbe, 2005;Frank et al, 2006;Keady et al, 1995;Pearce, Clare, & Pistrang, 2002).…”