Abstract:A sociologist and a linguist, unaware of each other's work, each assigned a technical meaning to the term frame around 1970, based on separate usages of the word frame from the 1950s. Each researcher instigated a theory of frame analysis. Over the following decades, the two approaches to framing became intertwined as followers of both Goffman and Fillmore studied metaphoric framing, examined factors affecting the communication of frames, and became particularly interested in politics and the mass media. Years … Show more
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