“…The potential of the Russian market in the light of the certain marketing specific factors can be examined and summarized around the following group of factors: (1) 58.8 Demand for products/services 3 Client-led demand, resources Labour and production cost b advantage in case of investment Attractive local market (2) 63 Well-trained, low cost workforce 37 Access to raw materials 19 Export facilities 15 Market entry decision is mainly affected by the client specific (public or private, international or domestic, reputation and financial status) and contract specific factors (3) Notes: a More than 40 new taxes were introduced in Russia in the period 1991-2000 (Executive Report on Strategies in Russia, 2000); b the production costs in Russia in some cases could be higher, that expected: "You can't get the stability of raw material quality from Russian suppliers, so you're paying very heavy transport costs, plus you have problems with customs clearance, so eventually you find that your costs are actually higher, that in western Europe", -interview with the representative of Henkel Technologies (Germany) (Russia, 2003) Source: Analysis of the author (based on Johansen, 2000;Russia, 2003;Fraser and Zarkada-Fraser, 2002) The factor of the natural local advantage is not significantly changing over time.…”