“…This paper examines wooden sculptures -energy pillars, which have been created since the 1990s and are consecrated with an initiation rite as places of special power. The most wellknown examples include the large wooden pillar in Otepää, southern Estonia, and the one in the Tuhala karst area near Tallinn. Materiality and placemaking have been examined in anthropology, folkloristics, and in religion studies for approximately thirty years (Mazumdar & Mazumdar 2006;Orsi 1999;Vásquez & Knott 2014;Sofield et al 2017). Sofield remarks that placemaking as a result of a community-led organic process invents emic, organic, folkloric, and community-driven initiatives that differ markedly from the formal 'industry' of place-making.…”