Widespread commercialization of fuel cell electric vehicles (FCEV) relies on further reduction of PGM (platinum group metals) usage. Although enhancements in the activity and stability of the catalyst are necessary, those alone are insufficient. In a fuel cell with low PGM content, transport of reactants (oxygen and protons) to a small area of catalyst can cause large performance loss at high power. Because it is this high-power point that determines the required fuel cell area, these losses drive up the size, and thus the cost, of the fuel cell stack. This entry discusses fuel cell cost reduction with special focus on the challenges and opportunity associated with Pt reduction. Proton-Exchange Membrane Fuel Cells with Low-Pt Content, Fig. 1 Impact of fuel cell vehicles on Pt consumption (Reprinted with permission from Ref. [7].