“…For example, it is well accepted that, in an environment mirroring the in vivo conditions encountered by the cells, the observations made are more representative of the cancerous cell phenotype compared to those found on conventionally used 2D cultures (Breslin and O'Driscoll, 2012;Elliott and Yuan, 2011;Kimlin et al, 2011). Moreover, providing a microenvironment with adequate adhesion and proliferation has been reported to allow a more accurate investigation of cellular homeostasis, differentiation and migration (Kim, 2005;Kim et al, 2004). The use of collagen gels and more complex multi-component systems such as Matrigel has become increasingly popular, as they provide the cells with a matrix which more accurately represents the extra cellular matrix (ECM) (Petersen et al, 1992;Prestwich, 2008;Weaver et al, 1995).…”