Three decades of advertising research in Spain: analysis of scientific communication journals (1980-2013)

Abstract

This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors' institutional affiliation). Results allow a better understanding of the research on advertising conducted in Spain during the last three decades.

Número 18 completo

“…Thus, in the particular case of communication, it is possible to find articles that try to delve into the literature of many different themes. Examples of this could be those centred in investigations on the Internet (Tomasello, Lee & Baer, 2010;Borah, 2017), advertising (Benavides Delgado, 2012;Baladrón-Pazos, Correyero-Ruiz & Manchado Pérez, 2014;Avant, Kim & Hayes, 2017), communication ethics (Díaz-Campo & Segado-Boj, 2017, social media (Ha et al, 2015), communication theories like framing (Borah, 2011), and mobile communication . These are just a few samples of investigations conducted with the objective of identifying the state of research of the issue in question.…”

The transformation of a scientific community. The evolution of authorship patterns in the Spanish communication research published by peer-reviewed journals (1990-2014)

“…Another of the consequences derived from the weight given to research in the university accreditation system can be seen in the patterns of authorship (individual or co-authored) of published research, for which there is sufficient empirical evidence (Castillo & Carretón, 2010;Masip, 2011;Castillo, Rubio & Almansa, 2012;Fernández Quijada, 2010 andRoca & Pueyo, 2012;Fernández Quijada & Masip, 2013;Fernández Quijada, Masip & Bergillos, 2013;Escribà & Cortiñas, 2013;Baladrón, Correyero & Manchado, 2014;Baladrón, Manchado & Correyero, 2017).…”

Objetos de estudio y orientación metodológica de la reciente investigación sobre comunicación en España (2008-2014)

“…Por lo que hace específicamente a la investigación sobre comunicación, los todavía escasos datos de que disponemos apuntan, de entrada, a un incremento de los artículos publicados en las revistas científicas españolas, que se duplica prácticamente entre 2006 y 2010 (Fernández-Quijada y y Baladrón, Correyero y Manchado, 2014, para el caso específico de los estudios sobre publicidad). Otra pauta probablemente atribuible también al impacto del programa ACADEMIA es el crecimiento exponencial de la presencia de autores españoles en las revistas internacionales de la especialidad, que se dispara justamente desde 2008 (Masip, 2011;De Filippo, 2013;Escribà y Cortiñas, 2013;Fernández-Quijada, Masip y Bergillos, 2013;Martínez-Nicolás, 2014 En este trabajo analizamos la investigación sobre comunicación publicada por autores adscritos a instituciones científicas españolas (generalmente, universidades) en revistas especializadas editadas en España justamente en este periodo posterior al despliegue del programa ACADEMIA.…”