The paper studies perception of the threat by the reader. It is argued that threat is a verbal manipulation act, which often persuades readers to change their behavior. The paper describes the procedure of the experiment and discusses its results. The persons under test were offered three informational messages that contained threat to health, threat to social status and threat to reputation. 70 students took part in the experiment (52% of them were men, М=20, σ=1,1). The experiment aims at revealing the accuracy of perception of the threat, it also focuses on emotions that are caused by the informational message containing threat. The results show that perception of the threat in different messages is not the same. It depends on two groups of variables. These variables influence the accuracy of the threat perception and the response to the threat. The first group of variables is determined by sociocultural features of the students, their gender and age. It is found that girls are more exposed to the reputation threat, while boys are affected by the health and social status threat. The second group of variables is determined by emotions. It is shown that the health threat is perceived more precisely if it is accompanied by fear and the social status threat is accompanied by anger and sorrow. The reputation threat is stronger when the person is calm and cool-headed.