Threading and conversation in co-located chats

Nelimarkka, Matti; Lehtinen, Vilma; Ukkonen, Antti; Kuikkaniemi, Kai

doi:10.1016/j.chb.2015.07.011

Cited by 4 publications

(7 citation statements)

References 24 publications

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“…However, the findings are not completely aligned with the theoretical expectations. While the task/instrumentalorientation significantly affects the number of likes/shares, the socioemotional orientation does not influence the number of Notes: M: mean; SD: standard deviation; Ã mean is higher for this orientation than the other one, for the same engagement, at p < 0.05 comments Nelimarkka et al, 2015). Similarly, vivid messages (video/text/links) are most useful for all forms of engagement (comments/likes/shares).…”

Section: Discussionmentioning

confidence: 93%

“…While the framework examines how small groups interact for a specific task, it can also be used to analyze general interactions around an emergent task provided by a brand such as seeking information (Nelimarkka et al, 2015). The findings for such small groups can be extended to larger systems.…”

Section: Message Orientation and Vividnessmentioning

confidence: 99%

“…Based on the IPA framework, message orientations were classified into two categoriestask/instrumental and socioemotionalwhich were further divided into suborientations. The detailed categorization adds value to the extant communications literature discussing SNS message design that drives the specific types of engagement-driven behaviors (Nelimarkka et al, 2015). By considering the selected brand messages as a partial social system for analysis, this work offers new applications for the IPA framework (Fahy, 2006;Nelimarkka et al, 2015;Savolainen, 2011;Shen and Bissell, 2013).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

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Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Yousaf

Amin

Jaziri

et al. 2020

JPBM

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Purpose The purpose of this study is to examine how consumer-brand engagement on social networking sites (SNS) is an outcome of the message orientation/vividness. Design/methodology/approach Message design is proposed to include two components, namely, orientation and vividness. The message orientation is classified as either task/instrumental or socioemotional. The message vividness is measured through content type. The consumer-brand engagement is conceptualized at three levels, namely, cognitive (comment), affective (shares) and conative (likes). A total of 1,000 posts were collected from the official Facebook pages of the 10 most popular travel brands, five each from India and the USA. These two countries were chosen as they are culturally different, with the former representing a largely collectivist culture and greater social connectivity and the latter representing primarily an individualistic culture. Findings The study reveals that greater message vividness, with more interactive/audio-visual content, leads to higher engagement. The task/instrumental message orientation leads to low-/medium-level engagement. Overall, a combination of high-vividness and socioemotional orientation generates maximum engagement. India and the USA depict unique effects of message orientations/vividness on the consumer-brand engagement levels, indicating cultural implications for the brand SNS messages – effectiveness. Research limitations/implications The study’s conceptualization of consumer-brand engagement reflected through the consumers – responses to brands – SNS messages, represents new knowledge. The unique effects of message vividness and orientation on consumer-brand engagement and the variations across cultures is also a novel contribution to the extant branding literature. Practical implications The brand marketers should not only design their SNS messages with appropriate vividness/orientation but also tweak them across cultures, for maximum consumer engagement. Originality/value The study is a novel attempt to deploy the interaction process analysis framework in an SNS setting.

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Section: Discussionmentioning

confidence: 93%

Section: Message Orientation and Vividnessmentioning

confidence: 99%

Section: Theoretical Implicationsmentioning

confidence: 99%

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Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Yousaf

Amin

Jaziri

et al. 2020

JPBM

View full text Add to dashboard Cite

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“…Example messages of this type included "[pupil name] has poop in his pants" and "cheerleading is for teenyboppers. " Such norm breaking can easily lead to further messages which break the norm [47].…”

Section: Digital Channel → Digital Channel Violationsmentioning

confidence: 99%

Exploring Norm Violations and Norm Management in Collocated Synchronous Communication: Dual-channel Communication as Hybrid Space with Spillover and Asymmetries

Nelimarkka

Salovaara

2021

Proc. ACM Hum.-Comput. Interact.

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Digital tools for collocated synchronous communication, like backchannels and question management systems, are increasingly used in events and education to support interaction between performer(s) and audience. Discussions in the communication tool are prone to various unexpected interruptions which violate against the communication tools' original purpose, i.e. violating performers' expected norms. We study such norm violations and related performers' coping approaches in two 15-week-long field experiments in two elementary schools. Our results demonstrate how the collocated synchronous tools form dual-channel communication environment where both physical and digital channel are in use at the same time. We show how norm violations 'spill over' from their onset in one channel to continue in the other. However, we observed performers coping approaches were primarily focused in the physical channel. This resulted in an asymmetry of presence and delayed the performers' ability to act on violations. Our findings show that the channels in dual-channel communication are tightly interwoven and must be considered as an integrated communication space instead of two co-occurring but separate channels. We provide a framework to study norm violations and discuss implications of this framework on the design of these systems.

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“…These tools, often called "backchannels" or "audience interaction systems", have provided the audience a mediated channel to support their participation. Previous work has shown that these technologies redistribute agency and power in events [3,6] and allow for new forms of communication to emerge [5,14,16,22]. However, the focus in the research of these tools has often been only in mediated communication only [6,16] or researchers have exhibited a separation of physical and digital interaction [22].…”

Section: Introductionmentioning

confidence: 99%

Hybrid Events

Nelimarkka

Salovaara

Dow

et al. 2018

Companion of the 2018 ACM Conference on Computer Supported Cooperative Work and Social Computing

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This workshop invites the CSCW community to explore hybrid events-large collocated events where technology is used to support audience participation. We argue that the technology landscape has changed since the early studies in CSCW towards this context. Therefore, the research foci must similarly change and focus on studying the practices or propose alternative and novel interfaces. This workshop helps the CSCW community to consider the research agenda for the next generation of hybrid event studies. We do this by discussing the open conceptual, empirical and constructive research problems in this domain. Together with the organizers and participants, we seek to develop a research agenda and seek opportunities for further collaboration on the topic of hybrid events.

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Threading and conversation in co-located chats

Cited by 4 publications

References 24 publications

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Effect of message orientation/vividness on consumer engagement for travel brands on social networking sites

Exploring Norm Violations and Norm Management in Collocated Synchronous Communication: Dual-channel Communication as Hybrid Space with Spillover and Asymmetries

Hybrid Events

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