Thought and its «Garments»

Abstract

The article develops a methodological conception. It is based on the principles of the philosophy of complexity. The author believes that the discussion of the problems of rationality in the space of cultural diversity will be futile if we do not take into account the cognitive and socio-cultural aspects of meaning generation. The author draws attention to the communicative nature of meaning formation, which is increasing in the context of globalization. Such forms of organization of collective thinking as an interdisciplinary and transdiciplinary dialogue spread to the philosophical community. A distinctive feature of historical and philosophical research remains a special attention to textual artifacts, but modern methodologies must also contribute to the understanding of ancient knowledge and mentality. The author offers a methodological model of meaning generation. The coordinate grid of axes is its basis. As bearing axes, the author introduces: conscious-unconscious, explicit-implicit (hidden), external-internal, linear-nonlinear, order-chaos, simple-complex, reflexive-pre-reflexive, discrete-continuum. The Genesis of ethno-cultural mentalities took place in unique natural, cultural, historical and linguistic conditions. As a result, cultures can differ in the types of perception of space-time relations. This is reflected in the variety of space-time models. The problem of pairing the personal, environmental and social worlds of time by A.A. Krushinskiy. He presented the hexagram model of time as a game of player-personality and player-society. In the complex process of meaning formation, the author identifies the conscious layer of language and speech, the semi-conscious layer of images, the unconscious layer of states and pre-reflexive understanding. In the course of global cognitive evolution, there were revolutionary turns towards the development of conscious speech from the depths of the unconscious. At the same time, different cultures had their own trajectories of rationality development, developing specific languages and mental models. Ideographic language such as Chinese stimulated the development of spatial-imaginative thinking based on visual algorithms. In alphabetic languages of Indo-European type, the linearity of speech is only the external plan of expression, while the nonlinear spatiality (geometric style) of meaning formation works in internal dimensions. Discussing the noumenal sources of meaning formation, the author addresses the understanding of the nature of thought in spiritual philosophies and modern cognitive research. Scientific research of deep, pre-reflexive layers of understanding in the general structure and dynamics of meaning formation can bring a new dimension to the discussion on the «geography of rationality». In the global world, when unique cultures interact, new harmonics of the general planetary consciousness are formed.

Significant Cultural Code Establishment In German-Speaking Media Discourse

“…Such different approaches to the study of the media text find justification in modern epistemology as a science of cognition, for which one of the key points in the context of the discussion of the media space is the thesis of multiple realities: awareness of the complexity of reality, which is accompanied by the differentiation of knowledge and social communications, leads to an understanding of complexity and nonlinearity of cognition of this reality. As a result, the philosophy proposes to consider a coordinate grid with axes as the basis of a modern model of cognition: conscious -unconscious, explicit -implicit, external -internal, linear -non-linear, order -chaos, simple -complex, reflective -pre-reflexive, discrete -continual (Gerasimova, 2020). Such methodological approach is being implemented in linguistics, for example, in the study of digital hypertext, which is attributed to one of the forms of media text.…”

“…The media text more and more clearly reveals the features of subjectivism, evaluativeness and conflict. This becomes a continuation of the general trend of the era of globalization, in which the communicative nature of meaning formation is significantly enhanced (Gerasimova, 2020). In this context, a number of problems arise that require scientific understanding:…”