"This isn't Filmmaking, it's War:" A Gendered Gaze on the Tom Cruise Phenomenon

Rall, Veronika

doi:10.1525/var.1993.9.1.92

Visual Anthropology Review

1993

DOI: 10.1525/var.1993.9.1.92

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"This isn't Filmmaking, it's War:" A Gendered Gaze on the Tom Cruise Phenomenon

Veronika Rall

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2012

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Cited by 2 publications

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The Muhannad Effect: Media Panic, Melodrama, and the Arab Female Gaze

Salamandra¹

2012

anq

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In the summer of 2008, the Saudi-owned, pan-Arab satellite television network Middle East Broadcasting Center (MBC) aired a failed Turkish soap opera, Gümü ş , as the Arabized Noor , creating an overnight sensation and a media panic. Arab news media attributed a wave of domestic violence and divorce to the series’ handsome lead actor, and his character’s romantic deportment. This article combines content analysis of Noor , examination of online discourses surrounding the series, and interviews with its producers. It explores women’s use of new media forms—satellite television and the Internet—to articulate desire and discontent, and the media panic these expressions induced among social and religious conservatives. Opposition to Noor —and to the idolization of its male lead—invokes older notions of women’s potent sexual desire as a threat to the social order, and justifies their containment and control. The series’ ambiguity, like that of Turkey itself, invokes binaries of East and West, Islam and secularism, tradition and modernity enabling a range of commentary on the state of Arab society in general, and sexual relations in particular. The Noor phenomenon created a forum where conflicting notions of Middle Eastern identity, sexual agency and gender relations vie for dominance.

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The Muhannad Effect: Media Panic, Melodrama, and the Arab Female Gaze

Salamandra¹

2012

anq

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The Promise and The Lost City of Z: Diasporas, Cinematic Imperialism and Commercial Films

Balakian

Domínguez

1969

anthropologica

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Anthropologica, the journal of the Canadian Anthropology Society (CASCA), invites you to submit articles for peer review. We welcome articles in both French and English that engage with any field of sociocultural anthropology, covering a broad range of topics relevant to the dynamics of contemporary life. We welcome articles that are grounded in innovative methodologies, such as visual anthropology, community engaged research, and critical studies of materiality. Submissions should be based on original ethnographic fieldwork in any part of the world.

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"This isn't Filmmaking, it's War:" A Gendered Gaze on the Tom Cruise Phenomenon

Cited by 2 publications

References 7 publications

The Muhannad Effect: Media Panic, Melodrama, and the Arab Female Gaze

The Muhannad Effect: Media Panic, Melodrama, and the Arab Female Gaze

The Promise and The Lost City of Z: Diasporas, Cinematic Imperialism and Commercial Films

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