‘This isn’t a movie . . . it’s a tourism ad for Australia’: The <i>Dundee</i> campaign and the semiotics of audiovisual tourism promotion

Leotta, Alfio

doi:10.1177/1468797619894462

Cited by 9 publications

(4 citation statements)

References 35 publications

(62 reference statements)

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“…A similar point is made about storytelling by Leotta (2019) following Barthes’ (1977: 37) theory of narrative as a chain of ‘floating signifiers’ which are open to a broad interpretation. Leotta reflected on how ‘mediated places’ in audiovisual tourism promotional texts are signifiers which are not ‘entirely floating’ but are anchored to meanings by contextual and textual variables.…”

Section: Introductionmentioning

confidence: 72%

Simulated authenticity: Storytelling and mythic space on the hyper-frontier in Buffalo Bill’s Wild West and Westworld

Lovell

Hitchmough

2020

Tourist Studies

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This article explores how the mythic, nineteenth-century American frontier is authenticated by postmodern forms of storytelling. The study examines accounts of William Cody’s extensive 1902–1903 Buffalo Bill’ s Wild West tours in the United Kingdom and the futuristic television series, HBO’s Westworld (2016–), which is set in an android-hosted theme park. Comparing the semiotics of the two examples indicates how over a century apart, the authentication of the myth involves repeating motifs of setting, action and character central to tourist fantasies. The research illustrates how some elements of the myth seem to remain fixed but are negotiable. It is suggested that both examples are versions of a ‘hyper-frontier’, a nostalgic yet progressive, intertextual retelling of the American West and its archetypal characters, characterised by advanced technology. The implications for tourism are that simulating the authenticity of the frontier myth creates doubts in its veracity paradoxically due to its lifelikeness.

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Section: Introductionmentioning

confidence: 72%

Simulated authenticity: Storytelling and mythic space on the hyper-frontier in Buffalo Bill’s Wild West and Westworld

Lovell

Hitchmough

2020

Tourist Studies

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“…Previous research focused on tourist sight attractions [ 5 , 22 ], neglecting the semiotic construction of festival tourist attractions. Simultaneously, influenced by MacCannell’s ternary relationship of tourist attractions, scholars paid more attention to the signs that provide information about a tourism object [ 47 , 48 ] but ignored the tourism object itself. Nevertheless, festival tourist attractions differ from landscape tourist attractions in that the festival tourism object has greater instability and malleability.…”

Section: Discussionmentioning

confidence: 99%

“…Influenced by the semiotic approach summarized by Echtner [ 6 ], tourism scholars are keen on interpreting the meaning of tourism promotional materials (posters, videos, advertisements, etc.) [ 47 , 48 ]. In recent years, research perspectives and studies have been gradually enriched.…”

Section: Literature Reviewmentioning

confidence: 99%

Constructing the festival tourist attraction from the perspective of Peircean semiotics: The case of Guangzhou, China

Gou-xiong

2023

PLoS ONE

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Based on the Peircean semiotic theory, this study aims to explore the semiotic construction of a festival tourist attraction using the Guangfu Temple Fair in China as a case. A qualitative research method of grounded theory was used to analyze the organizers’ planning scheme, conference materials, 7 interviews, and 45 tourists’ interviews. We found that festival organizers produce festivalscape based on social values and tourists’ expectations, including safety assurance, cultural activity, personnel service, facilities, creative interaction, food, a trade show, and the festival atmosphere. Tourists in the festivalscape, through cultural, novel, social, and emotional experience and collateral observations, assign meaning to the festival’s attractiveness in terms of cultural diversity, vibrant activities, distinctive features, and a sense of ceremony. These findings indicate that organizers’ sign production and tourists’ sign interpretation constitute the conceptual model of the semiotic construction of festivals as tourist attractions. Furthermore, the study extends the understanding of tourist attractions and will help organizers to create successful festival attractions.

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“…The semiotics research in tourism is in a very early stage with limited understanding. Some are merely conceptual in nature (Echtner, 1999; Leotta, 2019; Metro-Roland, 2009), while others are with limited empirical evidence (Hunter, 2016; Sheng and Buchanan, 2022; Uzzell, 1984). For example, Hunter (2016) adopted the semiotic analysis to focus on the interpretation of signs (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

Song

Ding

et al. 2022

IJCHM

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Purpose Restaurants’ outdoor signage plays an irreplaceable role in attracting potential diners, as it conveys important functional and symbolic meanings of the businesses. The purpose of this study is to investigate the effect of typographic design elements of outdoor signage on consumers’ perceptions of authenticity. This study also tests the linkage between authenticity and willingness to dine, as well as the moderating effect of frequency of dining in ethnic restaurants on the relationship. Design/methodology/approach Using a 2 (simplified vs traditional Chinese characters) × 2 (calligraphy vs computer font) × 2 (vertical vs horizontal text flow) between-subject design, the authors did two experiments with 786 Chinese diners. Restaurant authenticity and willingness to dine are dependent variables, and openness to ethnic cuisine is the control variable. Findings Display characters and text flow significantly affect restaurant authenticity. Furthermore, the results of this study demonstrate that display characters interact with typeface to influence restaurant authenticity. Consumers’ perceived authenticity significantly increases their willingness to dine. The frequency of dining in ethnic restaurants moderates the relationship between restaurant authenticity and willingness to dine. Practical implications Ethnic restaurateurs should pay attention to the outdoor signage design, as it affects potential consumers’ authenticity perceptions. Specifically, in Mainland China, traditional Chinese characters and vertical text direction increase potential consumers’ authenticity perceptions. Originality/value This study extends the semiotic theory and applies the cue–judgment–behavior model in the hospitality literature. This study also provides new understanding of authenticity by identifying the influence of typographic design on authenticity, which confirms the semiotic theory that certain semiotic cues affect consumers’ judgments.

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‘This isn’t a movie . . . it’s a tourism ad for Australia’: The Dundee campaign and the semiotics of audiovisual tourism promotion

Cited by 9 publications

References 35 publications

Simulated authenticity: Storytelling and mythic space on the hyper-frontier in Buffalo Bill’s Wild West and Westworld

Simulated authenticity: Storytelling and mythic space on the hyper-frontier in Buffalo Bill’s Wild West and Westworld

Constructing the festival tourist attraction from the perspective of Peircean semiotics: The case of Guangzhou, China

Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: extending semiotic theory

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