The “biographical approach to contemporary art conservation” has highlighted the efforts required by professionals to maintain the identity of complex artworks, given the changes that occur when they move between biographical stages such as creation, acquisition, installation and storage. Although this model indicates that every life phase should be a locus of professional attention, conservation practice is concentrated more on the transitional phases before and after exhibitions than on the exhibition period itself. Because conservators must turn their skills and energy to preparations for the next exhibition soon after an installation is complete, the exhibition period is an underrepresented biographical phase in conservation—an especially urgent deficiency for works that are only fully “activated” when on display. To remedy that, this chapter argues for expanding the collections care remit to integrate the “front-of-house” with behind-the-scenes conservation practice by making use of “ethnography for conservation” during the exhibition life phase. A participant observation study in the gallery space of the interactive exhibition Take Me (I’m Yours) at Pirelli HangarBicocca illustrates how this methodology, as well as an amplified role for invigilators, can help understand and assess risks, generate mitigation tactics and improve collections care.