“This Is Our Music”: Italian Teen Pop Press and Genres in the 1960s

Abstract

Popular music studies rarely consider genres as cultural concepts both historically and socially contingent. From a diachronic perspective, music journalistic discourse can be used to examine how music categories are created, named and negotiated between music industry, musicians, critics and fans, either for practical or aesthetic purposes. Italian teen pop magazines in the mid1960s provide a valuable case study. This article will focus on two Italian teen publications, Ciao amici and Big, between 1964 and 1967, and will connect the rhetoric they used to the rise of youth community in the same period. The genre of musica nostra (music of our own) was introduced to describe the music teenagers were listening to, and suggested the pride of belonging to a community of peers. In the last section I will outline how such an ideology of youth community was connected to authenticity and to specific aesthetic values.

Reconceptualizing Aesthetic Cosmopolitanism: Evidence From the Early Consecration of Anglo-American Pop-Rock in Italy

“…Similarly, a more "thoughtful" (that is, expert) approach to the evaluation of pop-rock implied a break with teen magazines, i.e. "adventurous magazines" which acted as "improvised chroniclers" during the 1960s (Tomatis, 2014). By the mid-1970s, critics' aesthetic cosmopolitanism (Regev, 2013) had thus become a shared resource.…”

“…(Antonucci Ferrara, 1975) Italian critics rejected Italian "light songs" and the institutional world supporting them, which included the Sanremo Festival 5 and the Italian tabloids covering it. Similarly, a more "thoughtful" (i.e., expert) approach to the evaluation of pop-rock implied a break with teen magazines-that is, "adventurous magazines"-which acted as "improvised chroniclers" during the 1960s (Tomatis, 2014). By the mid-1970s, critics' aesthetic cosmopolitanism (Regev, 2013) had thus become a shared resource.…”

Between Two Stages: Rita Pavone and i giovani on Studio Uno (1961–1966)

“…Jacopo Tomatis claims that during the 1960s young people started to 'perceive themselves as a social group, a national community with shared values and tastes'. 52 The idea of youth as a community was often evening dresses. Although these outfits add drama to the singers' performances, they do not let her move, so that even if she tries to dance, she can only outline movements.…”