“…This is especially poignant for student affairs professionals. Although the academic realm of universities has grappled with neoliberalism for decades (e.g., Busch, 2014;The Care Collective, 2020;Collective, 2017;Davies, 2020;Giroux, 2013;Jameson, 2019;Kezar et al, 2019;Mountz et al, 2015;Petersen & Davies, 2010;Prout et al, 2021;Slaughter & Leslie, 1999;Slaughter & Rhoades, 2004;Smyth, 2017;Waddington, 2021), student affairs professionals have scarcely, but meaningfully, troubled the idea of neoliberalism (e.g., Bylsma, 2015;Cairo & Cabal, 2021;Eaton & Smithers, 2020;Malaney, 2006;Pitcher, 2015). However, I posit that many student affairs staff have affectively experienced normalized suffering, in part, due to neoliberal norms.…”