“…Female agents can undo gender more easily by displaying agency and competence, which is traditionally associated with masculinity, but still socially acceptable for women. The increasing pro-women consciousness in Turkey, as a result of the feminist influence of the last 30 years (Parmaksız, 2019), allows many women to embrace strategies of challenging conventional gender norms in social life without necessarily identifying with feminism. The changing gender norms for young women toward embracing agency and competence (Özkan and Lajunen, 2005) make it easier for women to adopt more confident work personas and be sensitive toward the danger of being suppressed by men.…”
This article aims to shed light on the gender dynamics in the context of performing emotional labor in Turkish call centers. Based on qualitative interviews, this study aimed to illuminate how gender is done and undone, providing a perspective on the relationship between gender and emotional labor in call centers, a highly gendered and interactional line of work. Gender relations are complex and gender performativity in call center work allows us to observe different ways in which employees do and undo gender. This study reveals that female employees are more inclined to undo gender and display competence as a work strategy to elevate their position, whereas male employees struggle between job demands and adhering to masculine norms.
“…Female agents can undo gender more easily by displaying agency and competence, which is traditionally associated with masculinity, but still socially acceptable for women. The increasing pro-women consciousness in Turkey, as a result of the feminist influence of the last 30 years (Parmaksız, 2019), allows many women to embrace strategies of challenging conventional gender norms in social life without necessarily identifying with feminism. The changing gender norms for young women toward embracing agency and competence (Özkan and Lajunen, 2005) make it easier for women to adopt more confident work personas and be sensitive toward the danger of being suppressed by men.…”
This article aims to shed light on the gender dynamics in the context of performing emotional labor in Turkish call centers. Based on qualitative interviews, this study aimed to illuminate how gender is done and undone, providing a perspective on the relationship between gender and emotional labor in call centers, a highly gendered and interactional line of work. Gender relations are complex and gender performativity in call center work allows us to observe different ways in which employees do and undo gender. This study reveals that female employees are more inclined to undo gender and display competence as a work strategy to elevate their position, whereas male employees struggle between job demands and adhering to masculine norms.
“…It is situated at the crossroads of Europe and Asia and has pursued gender equality for a long period of time. During and after the general elections of 2023, a critical movement initiated by Turkish politicians emphasized the equality of society and has been piloted in a new era with consequences that extend far beyond opinionated politics (Parmaksız, 2019). This movement has become imperative to impact gender equality in Istanbul.…”
After the general elections of 2023, Turkish politicians directed a critical movement emphasizing the imperative for societal equality. Moreover, after the general elections of 2023, Istanbul serves as a microcosm of the issue of gender equality faced by Turkey. Thus, this study aims to highlight both the risks and opportunities that have emerged concerning gender equality in Istanbul in the 2023 post-election period. For this, the inductive research approach was suitable along with interpretivism research philosophy and qualitative research design. Also, the study collected primary data from an open-ended semi-structured questionnaire and published articles from authorized journals. The primary data was collected from a total of 10 participants from the women’s rights advocates and legal and human rights experts of Istanbul, which were analyzed through thematic analysis. As per the findings of primary and secondary data, this study identifies and evaluates the concrete impacts of gender equality policies in Istanbul after the 2023 general elections. The study reported the societal and political implications of the 2023 general elections in terms of the low representation of females in political leadership and the job market. Overall, the study emphasizes the need for comprehensive approaches that address the risk factors associated with gender inequality. Keywords: general elections, gender equality, human rights.
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