2024
DOI: 10.1108/ajim-04-2024-0287
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Thinking or feeling? The effect of information diversity on consumption decisions based on the social support framework

Xiaosong Dong,
Weixin Li

Abstract: PurposeInstrumental and emotional information influence paradoxically on people’s decision-making, and similar influences are more evident in e-commerce scenarios where physical information is limited. This study aims to construct a systematic explanatory framework for the influence of multidimensional recommendation information diversity (RID) on users' click and purchase decisions based on the social support theory (SST).Design/methodology/approachThis study analyses 453,176 data from 67,079 users of a Chine… Show more

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