Thinking About Persuasive Technology from the Strategic Business Perspective: A Call for Research on Cost-Based Competitive Advantage

Shao, Xiuyan; Oinas-Kukkonen, Harri

doi:10.1007/978-3-319-78978-1_1

Cited by 6 publications

(5 citation statements)

References 28 publications

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“…Future research could also study to what extent the GDPR would affect the selection of persuasive software features and to what extent those very features would influence users' actual behavioral change. As previously proposed by Shao and Oinas-Kukkonen [9], the cost of developing persuasive systems would also need more attention. For companies, compliance with GDPR requirements is costly.…”

Section: Discussionmentioning

confidence: 99%

How Does GDPR (General Data Protection Regulation) Affect Persuasive System Design: Design Requirements and Cost Implications

Shao

Oinas-Kukkonen

2019

Persuasive Technology: Development of Persuasive and Behavior Change Support Systems

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In May 2018, GDPR came into effect in the European Union, placing additional requirements for data sensitive companies on data protection. For persuasive systems which deal with users' data, taking GDPR into consideration in the design phase is necessary. This paper analyzes and summarizes the requirements by GDPR and discusses how they affect persuasive systems design in terms of design requirements and cost implications.

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Section: Discussionmentioning

confidence: 99%

How Does GDPR (General Data Protection Regulation) Affect Persuasive System Design: Design Requirements and Cost Implications

Shao

Oinas-Kukkonen

2019

Persuasive Technology: Development of Persuasive and Behavior Change Support Systems

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“…According to Oinas (2008), a system should use compliments expressed through words, visuals, symbols, or sounds to provide positive feedback to a user [30]. Because positive feedback might affect users' perceptions of social support [31], and by utilizing social influence, social support aims to inspire people [32], where it is employed in persuasive design elements of social signal.…”

Section: Discussionmentioning

confidence: 99%

The Evaluation of a Persuasive Learning Tool using Think-Aloud Protocol

Rahman¹,

Salim²,

Ali³

2023

IJACSA

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Learning has become a platform for students to gain and expand their knowledge through mobile applications or web-based systems. Even though e-learning systems usually aim to facilitate students' understanding of the subject, some fail to convey the underlying learning outcomes. These circumstances emerge as most e-learning methods or tools fail to attract students to engage in their studies continuously. Therefore, to overcome the problem, the Persuasive Learning Objects and Technologies (PLOT) model comprises persuasive design elements for online learning, is developed. A web-based statistical analysis assistant system called TemanKajianKu (Study Buddy) has been developed based on PLOT elements to assist students in identifying the correct approach to conduct and analyze their experiment. This paper aims to evaluate users' experience and examine the effectiveness of the persuasive design elements of the system. Ten participants were involved in interviews using the Think-Aloud protocol method. The study results showed that most participants conveyed positive opinions by giving good feedback on the system design. Most also stated that the system could help them make decisions by utilizing persuasive elements such as reduction, social signal, tunnelling, tailoring, and selfmonitoring. This concludes that the Persuasive Learning Tool is effective in helping develop an e-learning application or webbased system that helps students in decision-making concerning their studies.

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“…At the purchase stage, the customer executes the purchase transaction (Jessie Chen-Yu & Kincade, 2001). Persuasive technologies nudge customers into making a purchase transaction (Faisal et al, 2018; Shao & Oinas-Kukkonen, 2018). At both stages, pre-purchase and purchase, firms interact with customers via a mix of technology capabilities that are deployed and managed (Ritter & Walter, 2003).…”

Section: Customer Considerationsmentioning

confidence: 99%

The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

Bhattacharyya¹,

Sahay²,

Sahay³

2022

Vikalpa: The Journal for Decision Makers

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Technology is becoming pivotal for firms while interacting with customers. While extensive research exists on how deployment of firm resources, such as technology, leads to competitive advantage (CA), research on the interaction between technology-led firm capabilities deployed at firm customer interaction and CA is limited. We theorize regarding a more effective approach to manage technology by looking at the effects of firm technology resource and capability deployment by a firm in the context of managing different dimensions of TRU at the firm–customer interface. We do so by considering two firm capabilities, namely, technology resource breadth utilization (TRBU) and technology resource depth utilization (TRDU). We use low involvement purchase (LIP) customer purchase context during three customer purchase stages, namely, pre-purchase, purchase and post-purchase to provide structure to the logic. We then build arguments on the relationship between the level of deployment of TRDU and TRBU and attainment of CA under different conditions. We propose testable propositions between TRBU and TRDU levels with CA attained and posit different kinds of relationship like positive, negative and inverted U-shaped relationships having inflexion points to contribute to the theorization in this area.

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Thinking About Persuasive Technology from the Strategic Business Perspective: A Call for Research on Cost-Based Competitive Advantage

Cited by 6 publications

References 28 publications

How Does GDPR (General Data Protection Regulation) Affect Persuasive System Design: Design Requirements and Cost Implications

How Does GDPR (General Data Protection Regulation) Affect Persuasive System Design: Design Requirements and Cost Implications

The Evaluation of a Persuasive Learning Tool using Think-Aloud Protocol

The Quest for Competitive Advantage: The Role of Technology Depth and Breadth at the Customer Interface

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