Think of It as a Trailer… for a Book

Abstract

Abstract:The seemingly overnight emergence of a form of promotion known as 'book trailers' shortly after the turn of the millennium suggests a shift in the marketing and promotional strategies employed within the publishing industry. This article follows the historical development of the audio-visual form known as the 'book trailer' across its history with a view to understanding the form itself. This article uses third party mediation to identify 'book trailers' within the public domain, grounding this work within a broader media and literary history. As such, this article charts the use of the term 'book trailer' and its competing nomenclature through newspaper archives and contextualises this with antecedent practices, and integrating this with the current literature on the film trailer as part of a wider understanding of the promotional trailer as a cultural entity.

The didactic potential of cloud technologies in professional training of future teachers of Ukrainian language and literature

“…Aliagas-Marín and Margallo [2], Basaraba [5], Brössel [9], Dimova, Slavova-Petkova and Luchev [13], Ehret, Hollett and Jocius [14], Ibarra-Rius and Ballester-Roca [18], Rius and Roca [45], Romero Oliva, Ponce and Hernández [46], Rosa [47], Simões and Costa [50], Virani [61], Vollans [63] examine the problem of the usage of book trailers as a new form of media communication and involvement the students in reading. Therefore, future teachers-philologists need to master this method, which belongs to cloud technologies [37].…”

Podgotovka uchitelei russkogo iazyka i literatury v usloviiakh federal'nogo vuza: tekhnologii formirovaniia tvorcheskogo chitatelia

“…Популярность буктрейлеров как источника информации, не требующего затрат во времени и особых интеллектуальных усилий, только возрастает. Они выступают как «культурная единица» [198], актуальное социокультурное явление, формирующее моду в молодёжной читательской среде. Но «цикл жизни» подобного формата видеоинформации, возможно, подходит к концу: ему на смену в ближайшем будущем придут новые технологии трансляции идей, смыслов, своих личных историй.…”