Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands

Raman, Prashant; Aashish, Kumar

doi:10.1080/08911762.2020.1807664

Cited by 8 publications

(5 citation statements)

References 80 publications

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“…Therefore, it asserted that the fact that a customer attaches to a product brand over a competitor product is decided by its perceived quality level. That is also evident in the smartphone industry, where research showed a significant positive influence of PPQ on PIT [ 46 , 58 ]. However, some studies in the smartphone and scooter or motorcycle industry reported an insignificant effect of PPQ on PIT, e.g., [ 7 , 59 , 60 ].…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 96%

“…The link between customer perception the purchase budget and perceived smartphone quality in online sales has been neglected in the literature [ 7 , 8 ]. A product’s PPQ is described as the consumer perception of the value or merit of a product [ 46 ]. In the case of smartphones sold online, [ 7 ] defines the perceived quality as the apprehension of a potential buyer about the excellent condition of the smartphones put up for sale.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Similarly, utilizing TPB, [ 58 ] reported a positive link between products’ PPQ and PIT. [ 46 ] explain that perceived product quality is an essential signal that ascertains buyers’ purchase intentions. Therefore, it asserted that the fact that a customer attaches to a product brand over a competitor product is decided by its perceived quality level.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Much research exists on the product-perceived quality-purchase intention link [46,[55][56][57]. However, the literature presents varied findings on that relationship.…”

Section: Customer Perception Of Purchase Budget Have a Positive Impac...mentioning

confidence: 99%

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Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

N'da

Ren

et al. 2023

PLoS ONE

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The study explores the direct and mediated impacts of customers’ perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived benefit (PB) in a cross-country setting to understand BGT’s role in predicting customer purchase intention in smartphone selling through international online shopping platforms. An online survey was conducted in Kenya, France, and the United States to gather data from 429 consumers who had recently purchased one or more smartphones through international online shopping platforms. SmartPLS-4 was used to test the hypotheses. Results for the entire sample showed a significantly positive mediating role of PPR and PPQ between BGT and PIT. However, the mediating roles of PPQ and PB were not significant in the samples from Kenya, France, and the United States. The results also showed that PPR plays a significant and positive mediating role between BGT and PIT in samples from Kenya, France, the United States, and overall. However, the direct relationships between BGT and PPQ, PPR, and PB are shown to be negatively significant.

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Section: Literature Review and Hypotheses Developmentmentioning

confidence: 96%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

“…Much research exists on the product-perceived quality-purchase intention link [46,[55][56][57]. However, the literature presents varied findings on that relationship.…”

Section: Customer Perception Of Purchase Budget Have a Positive Impac...mentioning

confidence: 99%

See 2 more Smart Citations

Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

N'da

Ren

et al. 2023

PLoS ONE

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show abstract

“…This type of animosity was originally evaluated by Klein et al (1998) with their Klein-Ettenson-Morris (KEM) animosity model of foreign product purchase. Numerous studies have confirmed the impact of consumer animosity on product attitudes and purchase intentions in different national settings, such as American consumers' attitudes toward Chinese (Witkowski, 2000) and Russian goods (Harmeling et al, 2015); Chinese (Antonetti et al, 2019;Harmeling et al, 2015;Klein et al, 1998;Yang et al, 2015), Korean (Lee and Chon, 2021) and American (Klein, 2002) attitudes and their boycotts toward Japanese products and Indian consumers' animosity and purchase intentions toward Chinese products (Raman and Aashish, 2021;Sengupta, 2022;Verma, 2021).…”

Section: Theoretical Background 21 Consumer Animositymentioning

confidence: 97%

Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism

Xie

Choo

Lee

2023

JFMM

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PurposeThis study aimed to investigate the influence of brand-targeted animosity on consumers' boycott intentions for target fashion products via their cognitive and affective evaluations, in the context of the “Xinjiang cotton ban” incident. The moderating role of xenocentrism was also examined.Design/methodology/approachData were collected through an online survey in China using convenience sampling, and 411 valid responses were obtained. The collected data were analyzed using SPSS 26.0 for the descriptive statistics, frequency analysis and reliability analysis. AMOS 24.0 was employed for the confirmatory factor and structural equation modeling analyses. Bootstrapping analysis using PROCESS Macro was employed to analyze the moderating effects.FindingsThis study found that consumers' brand animosity directly and positively affected boycott intentions and that this influence was sequentially mediated through cognitive-affective evaluations. However, cognitive product judgment did not directly affect boycott intentions. The results showed that xenocentrism had a moderating effect on the relationship between animosity and cognitive judgment. The higher the xenocentrism of consumers, the weaker the negative effect of animosity was on cognitive judgment.OriginalityThis study bridges the gap in the literature on animosity and xenocentrism in a fashion-related context through examining the consequences of brand animosity.

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Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity

Davlembayeva,

Marikyan,

Slade

2024

Bringing the Soul Back to Marketing

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Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands

Cited by 8 publications

References 80 publications

Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism

Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity

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