Think about it This Way: Attribute Agenda-Setting Function of the Press and the public's Evaluation of a Local Issue

Abstract

i his study examined fftf attribute agenda-setting/i/ncfwtt of the media, which refers to significant correspondence between prominent issue attributes in the media and the agenda of attributes among audiences. An opinion surve}/ on a local issue and a content analysis of a local newspaper revealed that, by covering certain issue aspects more prominently, the media increase the salience of these aspects among audience members. We also found an important outcome of attribute agenda setting, attribute priming effects. Findings indicated that issue attributes salient in the media were functioning as significant dimensions of issue evaluation among audience members. This study concluded that the media, by emphasizing certain attributes of an issue, tell us "how to think about" this issue as well as "what to think about."

What a Year! The Framing of Marriage Equality Through Media’s Selected Sources in 2013

“…Frames introduce or elevate the salience or perceived importance of specific ideas or objects, "activating schemas that encourage target audiences to think, feel and decide in a particular way" (Entman, 2007, p. 164;Iyengar & Simon, 1993;Kim, Scheufele, & Shanahan, 2002;Price, Tewksbury, & Powers, 1997). According to Entman (1993), a fully developed frame usually performs the functions of problem definition, causal analysis, moral judgment, and remedy promotion.…”

Political Aspect of Media Literacy

“…It is hardly possible to express it quantitatively, though. Certain attempt to do it can be found within the realm of agenda-setting research (Kazakov, 2014;Kim et al, 2002;Mamonov, 2008;Weaver et al, 2004). Nevertheless, I think it is abundantly clearly that mass media play a very important role in shaping political culture.…”

El tratamiento periodístico del partido político Podemos en El País y Público: un análisis desde la teoría del framing

“…Sin embargo, han sido numerosas las voces críticas con esta visión del framing porque genera una importante confusión en la definición de conceptos diferenciados como priming, agenda-setting o framing (Kim et al, 2002;Price et al, 1997). En este sentido, Scheufele (1999, p. 104) ha defendido la necesidad de diferenciar el framing de otros conceptos estrechamente relacionados en la investigación sobre los efectos de los medios de comunicación.…”