A series of symmetrical and unsymmetrical azoalkanes were synthesized and their potential as a free‐radical source for rheology modification of polyolefins was investigated. The experimental results show that unsymmetrical azoalkanes, in particular N‐cyclohexyl‐N'‐tert‐octyldiazene (13), can be successfully used for manufacturing controlled‐rheology poly(propylene) and cross‐linked high‐density polyethylene. For example, the melt flow rate of a general‐purpose poly(propylene) (MFR = 14) could be increased to a value of 800 when 0.75 wt.‐% of azoalkane 13 was added during reactive processing. In parallel, it was found that 13 has a remarkable efficiency for free‐radical‐induced cross‐linking of high‐density polyethylene, resulting in similar gel contents to dicumyl peroxide.magnified image