Abstract:This case is based on the entrepreneurial venture of MBA students from Mehran University of Engineering and Technology, named Ali Gohar (CEO) and Mubashsar Qureshi (CTO). Both studied at Cadet College and remembered the struggle they faced when they were looking for pretest preparations for the university admissions. That's when they partnered to build the Unipedia, an easy way for struggling students to f ind quality aptitude test preparation at the low prices in comparison to coaching centres.This case is a… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.