Isothermal time evolution measurements at different constant temperatures (1708C, 1808C, and 1908C) over a wide range of frequency for the thermal cross-linking process of poly(vinyl methyl ether), PVME, have been investigated rheologically. At the onset of cross-linking (t onset ) the elastic storage modulus, G 0 , increases abruptly. The magnitude of the elevation in G 0 and the value of t onset were found to be temperature-dependent. Similar behavior was observed for both the viscous loss modulus, G 00 and the complex dynamic viscosity, h à ; however, the value of G 00 shows a very low sensitivity to the cross-linking process compared to G 0 and h à at the same experimental conditions. The gel point, t gel , was evaluated from the point of intersection in plots of tan d vs. curing time for different constant shear frequencies. At the gel point tan d is no longer frequency-dependent, and all curves cross-over, indicating the validity of the Winter -Chambon criterion. The value of t gel obtained from the coincidence of G 0 and G 00 was about 10 min longer than that determined from tan d vs. t, indicating that the crossover of G 0 and G 00 is not be considered as a general method for evaluation of t gel . The value of the apparent activation energy of gelation determined from the temperature dependence of t gel was 74 kJ mol 21 in good agreement with literature values for other different systems. At the gel point G 0 and G 00 showed a power law with shear frequency, i.e., G 0 G 00 v n with critical exponents equal to 0.64 and 0.75, respectively, in close agreement with the percolation theory (n ¼ 2/3). The 655 ORDER REPRINTS zero shear viscosity, h 0 , and the equilibrium shear modulus, G eq , can also be expressed in power low scaling functions with the relative distance from the gel point, 1 i.e., h 0 1 2k and G eq 1 z with k ¼ 1.3 and z ¼ 2.4 in good agreement with the predicted values based on the percolation theory.