“…Within the competitive landscape, tensions between participants in a partnership often occur in the race to achieve platform leadership (Eaton, et al, 2011;Gawer, 2009). Such tensions also sometimes cause global disputes concerning design patent issues across the layers; for instance, Samsung vs. Apple in 2011 (Hwangbo, 2013;Banks, 2012). In this sense, a digital product and its platform can be defined as the milieu that represents the multisided digital industry landscape and its organisation in a global environment.…”