2008
DOI: 10.1108/01435120810844702
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Theory, research, and practice in library management 4: creativity

Abstract: Purpose -The purpose of this paper is to explore the relevance of creativity in the strategic management of libraries. Design/methodology/approach -The literature is examined to show how libraries are using creativity in service development. There is also an exploration of various perspectives on creativity from both library commentators and management academics. Different approaches open to library managers to introduce creativity are examined. Findings -The paper finds that creativity is an approach that wil… Show more

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Cited by 12 publications
(8 citation statements)
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“…According to Marshall Egan, the fostering of creativity is a necessity, not an option, for most organizations interested in responding to: (a) advancing technology; (b) a changing environment; (c) changing organizational structures or strategies; (d) overcoming competitors that improve their products, processes, and services; (e) evolving customer desires; and (f) evolving societies influenced increasingly by global issues and diversity. (Marshall Egan, 2005, 161) Public Library services have by no means been spared in this turbulent world, having had to deal with changing users' behaviours, financial constraints, rapidly evolving technologies and the impact of government policy (Walton, 2008) and their success and survival depend on creativity if library managers want to ensure their existence in the years to come. One may still consider that responding appropriately to the changing environment is a lesser concern for a public sector than for private businesses.…”
Section: Why Is Creativity Important?mentioning
confidence: 99%
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“…According to Marshall Egan, the fostering of creativity is a necessity, not an option, for most organizations interested in responding to: (a) advancing technology; (b) a changing environment; (c) changing organizational structures or strategies; (d) overcoming competitors that improve their products, processes, and services; (e) evolving customer desires; and (f) evolving societies influenced increasingly by global issues and diversity. (Marshall Egan, 2005, 161) Public Library services have by no means been spared in this turbulent world, having had to deal with changing users' behaviours, financial constraints, rapidly evolving technologies and the impact of government policy (Walton, 2008) and their success and survival depend on creativity if library managers want to ensure their existence in the years to come. One may still consider that responding appropriately to the changing environment is a lesser concern for a public sector than for private businesses.…”
Section: Why Is Creativity Important?mentioning
confidence: 99%
“…She stresses that strategy can exist without innovation, but the effective implementation of innovation is unlikely to happen without the use of strategy. This view is further developed by Walton (2008), who stresses the relevance of creativity in the strategic management of libraries as well as the importance for the library manager to take responsibility for creativity to occur and develop within the library service. Deiss (2004) also describes libraries as mature organisations with a culture that is more likely to develop "core rigidities" (Borghini, 2004) and she believes that "developing a baseline for the organisation is an important first step in assessing areas for development" (Deiss, 2004, 27), but also stresses that she is unaware of any work carried out assessing organisational creativity in libraries.…”
Section: Recent Research On Creativitymentioning
confidence: 99%
“…Calls for librarians to be creative and innovative are nothing new. According to Walton (2008) both concepts have been discussed in the library and information science literature over many years: "Creative ideas are used to provide value and ensure unmet gaps and needs are addressed. Innovation is the process that applies the creativity" (Walton 2008:125).…”
Section: Introductionmentioning
confidence: 99%
“…Walton (2008) studied how libraries use creativity in new service development, noting that creativity in libraries does not "sit easily" next to the drive to "increase efficiency, improve quality, and raise productivity" (p. 127). Customers are key in new service development and "involving library users as creative partners, the services being developed are more likely to be fit for purpose and tailored to meet users' needs (Walton, 2008, p.…”
Section: Managing Innovationmentioning
confidence: 99%