“…Consequently, a CRT not only assists in identifying the set of variables that can have the greatest impact on the system, but it also becomes a potent tool for achieving consensus in a change exercise where stakeholders struggle to agree on "what is the real problem?" Some noteworthy applications of CRT have been reported in supply chains (Modi et al, 2019;Rahman, 2002), strategic planning (Gupta et al, 2004), healthcare (Cox, 2022;Groop et al, 2017), performance measurement (Boyd and Cox, 1997), change management (Banerjee and Lowalekar, 2021;Mabin, 2001), hospitality (Dalci and Kosan, 2012), government (Shoemaker and Reid, 2005) and services (Reid, 2007;Ricketts, 2007). However, we did not come across much discussion of this tool in the context of change communication.…”