2020
DOI: 10.1007/978-3-030-39485-1_2
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Theory in Intercultural Project Customer Engagement

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“…Organizational culture often influences workforce interpretation of tasks and responsibilities, impacting psychological and personal well-being and customer service patterns. Leaders who encourage inclusive partnerships set a positive cultural model for customer interactions (Lamberton et al, 2024;Lückmann, 2020). Culture embodies shared values, myths, beliefs, and perceptions about an organization's functions (Appannah & Biggs, 2015).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Organizational culture often influences workforce interpretation of tasks and responsibilities, impacting psychological and personal well-being and customer service patterns. Leaders who encourage inclusive partnerships set a positive cultural model for customer interactions (Lamberton et al, 2024;Lückmann, 2020). Culture embodies shared values, myths, beliefs, and perceptions about an organization's functions (Appannah & Biggs, 2015).…”
Section: Literature Reviewmentioning
confidence: 99%