2023
DOI: 10.1002/joe.22234
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Theory development in a globalized world: Bridging “Doing as the Romans Do” with “Understanding Why the Romans Do It”

Stephen Thomas Homer,
Weng Marc Lim

Abstract: The dialectic between micro and macro theoretical perspectives remains a cornerstone in the study of business and social science. As globalization intensifies, these perspectives offer unique but sometimes conflicting views, with macro theories providing panoramic insights and micro theories zooming into nuanced contexts. The dominance of Western‐centric etic theories, though beneficial historically, faces challenges in the evolving tapestry of our interconnected world. Firms today grapple with intricate lands… Show more

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Cited by 5 publications
(1 citation statement)
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“…The study sample comprises 214 employees and 250 customers, who were randomly selected from the same 21 companies in the Kurdistan region of Iraq, contributing to theory development and generalizability in a developing region of a globalized world (Homer & Lim, 2024).…”
Section: Samplingmentioning
confidence: 99%
“…The study sample comprises 214 employees and 250 customers, who were randomly selected from the same 21 companies in the Kurdistan region of Iraq, contributing to theory development and generalizability in a developing region of a globalized world (Homer & Lim, 2024).…”
Section: Samplingmentioning
confidence: 99%