Theoretical Fundamentals of Marketing Management of the Enterprise

Abstract

The main results of theoretical research of modern interpretation of the essence of the term «marketing» are presented in article. The object of the study is the theoretical and methodological principles of enterprise management on the basis of marketing. The subject of research – is the study of the theoretical foundations of modern interpretation of marketing in the enterprise. The purpose of the study is to determine the essence of the concept of «marketing» and its place in the management system of the organization. Research methods – method of analysis and synthesis, deduction and induction, generalization and systematization, abstraction.