The paper shows that, in certain circumstances, wind convectors have economic and technical advantages over conventional fan‐assisted heat‐pump evaporators. This assessment compares wind convectors with conventional fin‐tube evaporators from energy, maintenance, capital cost and other viewpoints. Compared to conventional fan‐assisted heat pump evaporators, wind convector technology is estimated to provide energy savings of between 10 and 20%, maintenance savings of approximately 50% and a reduction of heat pump capital costs of approximately 10 to 15%.