We contest that although the notion of process is increasingly being applied to the study of organizations, these attempts are hampered by significant methodological shortcomings. The value of process theory is under-utilized because most attempts to apply process theory end up reverting to conventional non-process methods. We suggest that the cause of this reversion is primarily the challenge of making sense, of fixing the world, propelling us from process into the world of substance. To break free of these limitations we propose an approach that takes the researchers' audience alongside the subject processes rather than attempting to clinically intersect them. We illuminate this paper with our own story vignettes concerning the fortunes of an idea that passes by the name of Value Based Management. These vignettes are meant to create a tension in that they both exemplify and disrupt the theoretical narrative.
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THE IDEA OF PROCESSOMT (Organization and Management Theory) has seen a definite 'gerundial' movement in vocabulary over recent years -order to ordering (Cooper & Law, 1995); being to becoming (Chia, 1997); knowledge to knowing (Cook & Brown, 1999) -to the point where it has become uncontroversial to claim that 'everything is process ' (Sturdy & Grey, 2003): people, organizations, and ideas are considered abstractions or fixings of movement, temporary, identifiable 'resting points' (Chia & Tsoukas, 2002;Ford & Ford, 1994). Yet, there is little evidence of a clear methodological shift associated with this spread of the gerund (Alvesson, 2003). Whilst the case "for the return to a regrounding of theory on the primacy of lived experience" (Chia, 2003: 124) has been made eloquently and persuasively, it is far from clear how we as researchers actually go about actualizing this. Clearly there exists a disjunction between the ways in which organizational scholars are ready to see and value the organizational world and the ways they are ready to respond when engaging with this world.To quote Van Maanen (1995: 23): "It is a little like recognizing that the explanation of a joke is not itself funny but at the same time realizing that knowing so does not help one construct hilarious one-liners". This paper is principally about the idea of process and its relevance to the field of Organization and Management Theory (OMT). In particular we are concerned with apparent methodological difficulties that arise when researchers attempt to apply this idea. What then is this idea of process and how is it significant? The idea of 'process' as opposed to 'substance' (things or objects) can be discerned in the philosophical works attributed to Heraclites which have often been contrasted with those attributed to Parmenides. The idea reappears in the late In the next section of the paper we attempt to step down from the heights of metaphysics occupied by process philosophers and develop a social theory of process that combines their insights with those of dialectical materialism, and in particular the theoretical edifice ...