Theoretical analysis of peace journalism and reporting during electioneering period in Kenya

Abstract

This research article aims to analyse peace journalism and reporting in Kenya during the electioneering period. This research article employed a qualitative research method and a descriptive research design. This design will help understand peace reporting and its role during electioneering. The research analysed data thematically. The researcher first organized data by doing a preliminary read-through, coding, and then developing themes. The data was then represented, and then the interpretation of themes followed. This research article employed a qualitative research method and a descriptive research design. This design will help understand peace reporting and its role during electioneering. The research analyzed data thematically. The researcher first organized data by doing a preliminary read-through, coding, and then developing themes. The data was represented, and then the interpretation of themes followed. Analysis from this study demonstrates that Kenyan mass media often take sides, affecting quality coverage, thereby failing to live to the standards of neutrality in reporting. Secondly, the study revealed that many Kenyan journalists do not properly follow the war and conflict-related stories they cover. The study also established that Kenyan media seldom report on the possible solutions to conflict and the aftermath of war. The findings also revealed that Kenyan media had not sufficiently incorporated some peace journalism and reporting elements. As a result, they are capable of fuelling violence through their reporting. The study recommends that further studies need to be done to analyse the implication of mainstream media and its impact on news coverage and reporting in Kenya.