Thematic Analysis and Sentiment Evolution of Online Public Opinion on Hangzhou Asian Games: The Case of Sina Weibo
Wen Che,
Mingze Gao,
Shenghua Qi
Abstract:It is of great significance to study the emotional evolution characteristics of significant sports events, to understand and master the changing law of online public opinion topics, to increase the attention and influence of sports events, to promote the dissemination of sports culture, and to correctly guide the direction of online public opinion on sports events. By dividing the life cycle of "Hangzhou Asian Games" microblog topics, using the LDA topic model and SnowNLP sentiment analysis, we mined the topic… Show more
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