#TheDay: Triggering User Generated Videos in Participatory Media Productions

Abstract

Traditional media such as television are increasingly adopting interaction logic as a way to engage viewers. In this paper, we report on the design of a smartphone application that facilitates the participatory production process of #TheDay, a two-minute item in an infotainment TV show, which is broadcasted twice a week on national television. #TheDay leverages a co-creation approach as it allows viewers to submit and discuss self-produced video content, this way empowering them to share their take on topics imposed by TV producers. We report on #TheDay's eight-month deployment. Through a mixed methods approach, we learn how the TV producers succeeded in triggering viewer interaction, also on a long-term. From our findings, we distill three considerations for the design of interactive applications that support professional producers in deploying participatory forms of media production with sustained user commitment.

Stay Tuned! An Investigation of Content Substitution, the Listener as Curator and Other Innovations in Broadcast Radio

“…In efect, P01 saw LCRS as a "less personalized version of real-time substitution ", whereas other participants discerned "conceptual overlaps between LCRS and music streaming services" [P02, P08, P12, P13], however with the latter by far being their preferred option. To make the LCRS concept more attractive and engaging for this customer profle, the integration of a Conversational User Interface (CUI) and/or collaborative or even competitive elements could be investigated [13]. To end on a positive note, certain music streaming lovers in the participant sample postulated that the tested real-time substitution approach could remedy parts of their frustrations with radio and that this in turn could increase the probability of them (keeping on) listening to radio: "once I switch from radio to music streaming, I typically will not switch back during that listening session; having the option to substitute radio content is a possible approach to postpone this switch" [P01, P03, P04, P12].…”

“…Participatory production (i.e., when consumers are able to contribute to the media experience) is another rather recent phenomenon in the media landscape. Prime examples here include game live streaming (e.g., [40,63]), crowdsourced video coverage of realworld events (e.g., [26,58]) and co-creation of TV shows by means of user-generated video (e.g., [13]). With respect to participatory radio production, recent work has explored the (semi-)automatic handling of messages shared by listeners (spanning text, photos and videos) in order to improve storytelling in live radio shows [12].…”