“…Along with the convention that NRM members are more highly educated, these older studies have continued to inform the view that recruits are generally younger, that NRMs are dominated by one or the other sex, that their members primarily became involved through preexisting social networks, and that they tended to have fewer or weaker ideological alignments prior to joining. However, a number of recent, diachronically informed studies (e.g., Lewis , ; Lewis and Baumann ) have decisively demonstrated that the NRM field has been relying on outdated demographic data to inform our understandings of the traits of NRM members. With few exceptions, such as Rochford's () monograph on the Hare Krishna movement, researchers have, in effect, been studying NRMs as if they were static entities, failing to capture the change in membership demographics over time.…”